9:41
deloox.nl
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deloox.nl

16 technologies
VerifiedGrowingVisit1.6M/mo$11M7816 Tech3 Leads
Deep Dive

Deloox: The Dutch Beauty Powerhouse

How a 2.5M customer loyalty engine built on trust outperforms hype-driven D2C brands

In a market saturated with celebrity-backed beauty brands and algorithmic hype, Deloox operates on a different frequency entirely. This Dutch beauty retailer isn't chasing viral moments—it's building a fortress with 2.5 million loyal customers and $10.9M in revenue. While startups burn cash on customer acquisition, Deloox has mastered the art of retention.

1.56M
monthly visitors
2.86M
backlinks
78
employees
49%
organic traffic

"Deloox proves that in beauty retail, trust compounds faster than viral growth ever could."

The Loyalty Fortress

With 2.5 million satisfied customers, Deloox has achieved what most D2C brands dream of: sustainable, organic growth. Their 49% organic traffic share isn't accidental—it's the result of a brand that's become synonymous with Dutch beauty retail. The 2.86 million backlinks are a testament to this dominance, creating a moat that competitors can't easily cross.

The SEO Juggernaut

Deloox commands 27,010 monthly searches for their brand name alone. They own the search term 'deloox' and its variations, but more interestingly, they rank for 'lattafa' with 126,550 monthly searches—capturing demand for premium fragrance brands. This isn't just retail; it's search engine real estate mastery.

The tech stack reveals a pragmatic approach: Tailwind CSS for speed, Bootstrap for reliability, and PWA capabilities for mobile commerce. They're not reinventing the wheel—they're optimizing it. With RudderStack for data and Google Analytics for insights, every customer interaction is measured and optimized.

  • Trustpilot rating of 3.1/5 from 5,660 reviews—transparency over perfection
  • Strong direct traffic (42%) indicating brand recall and repeat customers
  • Multi-platform presence across TikTok, Instagram, and Twitter
  • Strategic keyword targeting beyond branded terms
No venture funding or external capital
Profitable with $10.9M revenue and 78 employees
Moderate Trustpilot rating suggests operational challenges
Organic growth engine that doesn't rely on paid ads
Limited global expansion beyond Dutch market
Deep market penetration with 69.4% traffic from primary market

The Quiet Giant of Dutch Beauty

Deloox isn't chasing unicorn status—it's building an empire one loyal customer at a time. In an industry obsessed with growth at all costs, their 2.5M customer base and sustainable revenue model offer a masterclass in long-term value creation.

What tech stack does Deloox use?

21 detected
Error Tracking1
Programming Languages1
CMS1
Advertising1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics5
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google AdSense
G
Google Analytics

How much traffic does Deloox get?

Traffic & Engagement

1.2M
Monthly Visits
-21.3%
5.6
Pages/Visit
7:22
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-21%
1.5M
Oct 2025
Oct
1.6M
Nov 2025
Nov
1.2M
Dec 2025
Dec

Rankings

#41,171
Global Rank
#678
Netherlands Rank

Backlinks & Authority

2.9M
Backlinks
2.8K
Ref. Domains
44
Authority Score
Low
Penalty Risk
Backlinks Trend+4%
2.8M
Jul 2025
Jul
2.8M
Aug 2025
Aug
2.9M
Sep 2025
Sep
2.9M
Oct 2025
Oct
2.9M
Nov 2025
Nov
2.9M
Dec 2025
Dec

Search Traffic

Organic
242.1K
Paid
21.9K

Top Organic Keywords

#1deloox
49,500 vol17.9%
#1lattafa
9,900 vol1.1%
#2narciso rodriguez
9,900 vol0.6%
#1deloox nl
1,600 vol0.6%
#1deloox parfums
1,600 vol0.6%

Where is Deloox's audience located?

🇳🇱Netherlands78.7%
🇧🇪Belgium18.7%
🇫🇮Finland1.0%
🇵🇱Poland0.3%
🇮🇪Ireland0.3%

Device Distribution

Desktop21.0%
Mobile79.0%

What keywords does Deloox rank for?

5 keywords
1deloox27.0K vol$0.51
2deloox nl1.6K vol$0.62
3deloox kortingscode1.3K vol$1.89
4deelox2.3K vol$0.49
5lattafa126.5K vol$0.24

How is Deloox's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.deloox.com/assets/images/deloox/favicon/logo.png

Meta Tags

title50 chars

Deloox.nl » parfum & beauty | Geniet er gewoon van

description147 chars

Deloox biedt je de beste merken en beste deals in parfum, verzorgingsproducten, make-up en haarproducten. Al meer dan 2,5 miljoen tevreden klanten!

og:title

Deloox.nl

languageNL

Schema Types

Organization

What is Deloox's revenue?

$11M
Annual Revenue
78
30%
Employees
$140K
Revenue/Employee
Eindhoven, NL
Headquarters

Who works at Deloox?

Loading leads...

What do customers think of Deloox?

Deloox

Deloox

3.1
5,660 reviews
✓ Claimed

Activity & Engagement

Reply Rate
95.66473988439307%
Avg. Reply Time
6.0 days
Claimed Date
3/4/2022

Contact Information

Address:
Parmentierweg 5
Eindhoven, NL

Reviews (20)

Filter by rating:
Talita Galuppo
1/13/2026
🇨🇭 Switzerland9 reviewsOrganicUnverified
Experience date: 1/13/2026
I’m happy with my order

I’m happy with my order, January was chaotic to delivery because of the higher volume of deliveries due to holidays but is everything getting back to normal now. Thank you Deloox for your help. The perfumes are originals and the customer support team is very helpful Talita

Harshavardhan Kidiyoor
1/3/2026
🇳🇱 Netherlands3 reviewsOrganicUnverified
Experience date: 1/3/2026
Wide collection and competitive prices

Wide collection and competitive prices. Shipping is fast every single time I purchased.

youssef najm
12/13/2025
🇧🇪 Belgium3 reviewsOrganicUnverified
Experience date: 12/13/2025
The best company in Europe and the…

The best company in Europe and the parfum is original and always they have offers

AdamHat
12/6/2025
🇳🇱 Netherlands6 reviewsOrganicUnverified
Experience date: 12/6/2025
Good quality service

Really fast shipping nicely packed. Same quality always.

Kimberly Doran
11/28/2025
🇲🇦 Ma2 reviewsOrganicUnverified2 reviews on this domain
Experience date: 11/25/2025
The company I trust the most when it…

The company I trust the most when it comes to my collection of fragrances. The prices are amazing the quality excellent and The SHIPPING 🫶🏽🫶🏽🫶🏽 I deserve 10 stars not 5. Thank you so much

Frequently Asked Questions about Deloox

What is Deloox's Revenue?
Deloox generates approximately $11M in annual revenue. With 78 employees, that's $140,000 per employee.
What does Deloox do?
Deloox biedt je de beste merken en beste deals in parfum, verzorgingsproducten, make-up en haarproducten. Al meer dan 2,5 miljoen tevreden klanten!
How fast is Deloox growing?
Deloox has declined by 21.3% in the last 6 months according to traffic data. employee count has changed by 30% year over year.
How do people interact with Deloox?
When visiting Deloox, visitors view an average of 5.6 pages per visit, and spend around 7:22 on the site, and the bounce rate is 41.9%.
How do people find Deloox?
960.5K people (78%) visit Deloox directly. 242.1K (20%) find them through organic search. 21.9K (2%) come through paid advertising.
Who uses Deloox?
Deloox's top market is Netherlands with 964.1K visitors (78.7%). Belgium is 2nd with 228.7K (18.7%). Finland is 3rd with 11.7K (1.0%).
What technologies does Deloox use?
Deloox uses 16 technologies across their website including Fonts, Error Tracking, Programming Languages. Key technologies include Font Awesome, Google Fonts, Sentry, PHP.
Who are Deloox's competitors?
Deloox's main competitors include Deloox. These companies operate in similar markets and compete for the same customer base.
What do customers think of Deloox?
Deloox has a Trustpilot score of 3.1 out of 5 (3 stars) based on 5,660 customer reviews.

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How to contact Deloox?

What are Deloox's key pages?

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About deloox.nl

Deloox biedt je de beste merken en beste deals in parfum, verzorgingsproducten, make-up en haarproducten. Al meer dan 2,5 miljoen tevreden klanten!

Company Overview

deloox.nl
Website
lifestyle
Industry
#33,442
Global Rank
1.6M
Monthly Visitors
16
Technologies
3+
Employees

deloox.nl Key Pages

Contact deloox.nl

Technology Stack

deloox.nl uses 16 technologies across their website including Font Awesome, Google Fonts, Sentry, PHP, and more.

Fonts

Font Awesome, Google Fonts

Error Tracking

Sentry

Programming Languages

PHP

CMS

Ghost

Advertising

Microsoft Ads

Analytics & Marketing

RudderStack, Google Tag Manager, Google Analytics

Traffic & Audience

1.6M
Monthly Visits
45%
Bounce Rate
4.3
Pages/Visit
3:40
Avg. Duration

deloox.nl receives approximately 1.6M monthly visitors and ranks #33,442 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 3:40 on the site.

The majority of deloox.nl's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is deloox.nl?
Deloox biedt je de beste merken en beste deals in parfum, verzorgingsproducten, make-up en haarproducten. Al meer dan 2,5 miljoen tevreden klanten!
What technologies does deloox.nl use?
deloox.nl uses 16 technologies including Font Awesome, Google Fonts, Sentry, and 10 more. View the full tech stack analysis above.
How do I contact deloox.nl?
You can contact deloox.nl via email at [email protected].
What are deloox.nl's social media accounts?
deloox.nl is active on tiktok, twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is deloox.nl?
deloox.nl receives approximately 1.6M monthly visitors and ranks #33,442 globally. Traffic is growing by 17.4% month-over-month.

Related Searches

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This page provides publicly available information about deloox.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit deloox.nl directly at https://deloox.nl.