

arrival.com
arrival.com
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Arrival: The EV Ghost in the Machine
A $1.2B revenue company with barely a digital footprint. What's the real story?
Arrival.com is the digital ghost of a $1.2B electric vehicle company—a high-stakes bet that traded stock market hype for industrial reality. While the website barely registers traffic, the company behind it is manufacturing buses and vans at scale, proving that in the EV race, sometimes the quietest players are the most dangerous.
"When your website traffic is lower than your employee count, you're not playing the consumer marketing game—you're building industrial infrastructure."
The Industrial Reality
With 1,089 employees and $1.27B in revenue, Arrival operates at the scale of a serious industrial player. Their traffic numbers (1,860 monthly visits) reveal a B2B-focused strategy: they're not selling to consumers, they're selling to cities, fleets, and corporations. The 'undefined' traffic dominance suggests their primary markets are either non-English speaking or they're driving traffic through direct relationships rather than organic search.
The Traffic Paradox
Arrival's SEO strategy is a masterclass in counterintuitive thinking. They rank for 'arrival company' (420 monthly searches) and 'arrival bus' (260 monthly searches) but barely register on global rankings. This isn't a failure—it's a deliberate choice. They're not optimizing for vanity metrics; they're optimizing for procurement departments and city councils who don't Google 'electric bus company'—they get RFPs directly from manufacturers.
The tech stack data shows zero detected technologies, which is either a data collection failure or speaks to a minimalist, custom-built infrastructure. For a company of this size, it's likely the latter—they're not relying on off-the-shelf solutions for their digital presence, just as they don't for their manufacturing processes.
- Revenue per employee: ~$1.17M—extremely high for manufacturing, suggesting premium pricing or efficient operations
- Traffic-to-revenue ratio: 1,860 visits generating $1.27B means each visitor is worth $682,000 in potential value
- The 'arrival bus' keyword is their SEO anchor—proving they're serious about commercial vehicles, not consumer cars
The Silent Giant Strategy
Arrival proves that in industrial EVs, market presence is measured in contracts, not clicks. They're not building a brand—they're building a business.
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About arrival.com
Company Overview
Traffic & Audience
arrival.com receives approximately 1.9K monthly visitors and ranks #8,347,156 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:24 on the site.
The majority of arrival.com's traffic comes from undefined, .
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This page provides publicly available information about arrival.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit arrival.com directly at https://arrival.com.