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Adverity: The Data Automation Powerhouse
Unpacking the $166M platform transforming marketing analytics at scale
In a world drowning in disconnected data, Adverity emerges as the command center for enterprise marketing analytics. While competitors patch together solutions, this Vienna-born powerhouse automates the entire data pipeline—from raw API connections to actionable insights.
"Adverity isn't just another BI tool—it's the invisible plumbing that makes enterprise marketing data actually work."
The Growth Trajectory
With $166.3M in funding and a team of 349, Adverity has built a $62.1M revenue engine that's still growing. Their 45% organic traffic share suggests strong brand equity, while 44% direct traffic indicates a loyal enterprise customer base. This isn't a startup burning cash—it's a mature platform with sustainable traction.
The Technical Moat
Adverity's tech stack reveals their enterprise-first DNA. They're not chasing shiny objects—they're building robust infrastructure with Tailwind CSS, Bootstrap, and Ant Design for scalable UI, while leveraging Google Analytics and Tag Manager for deep performance insights. The platform handles the messy reality of connecting 500+ data sources into clean, governed pipelines.
The competitive landscape is telling. While they rank for 'adverity' (5,300 monthly searches), they're also capturing traffic for 'semrush' and 'supermetrics'—two giants in adjacent spaces. This shows they're winning head-to-head against established players. Their global rank of #271,074 might seem modest, but for a B2B data platform, this represents significant reach in a niche market.
- Fully-integrated platform eliminating the need for multiple point solutions
- Enterprise-grade governance that actually scales (not just marketing speak)
- CEO Alexander Igelsbock has built a 349-person team with strong technical leadership from CTO Martin Brunthaler
- Strong European roots with global expansion—notice the traffic distribution
The Bottom Line: A Platform, Not a Tool
Adverity has evolved from a connector to a full data automation platform. For enterprises drowning in marketing data chaos, it's not just an option—it's becoming the standard. The question isn't whether you need data automation; it's whether you can afford to keep doing it manually.
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The integrated data platform for teams that run on data
Adverity is the fully-integrated data platform for businesses to easily automate the connectivity, transformation, and governance of data at scale.
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About adverity.com
Adverity is the fully-integrated data platform for businesses to easily automate the connectivity, transformation, and governance of data at scale.
Company Overview
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Technology Stack
adverity.com uses 30 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Contentful, Squarespace, Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
adverity.com receives approximately 112.9K monthly visitors and ranks #271,074 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:00 on the site.
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