fivetran.com
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Fivetran: The Silent Data Behemoth
How a $275M revenue company dominates data pipelines without the hype
While everyone obsesses over LLMs and AI startups, Fivetran quietly built a $275M data pipeline empire. They're not chasing the latest trend—they're the plumbing that makes the entire data stack work, and with 728M in funding, they're just getting started.
"They're not building the destination—they're building the highway that gets you there."
The Silent Traffic Machine
With 309K monthly visits and a dominant 50% direct traffic share, Fivetran's growth is remarkably organic. The fact that 'fivetran' alone drives 47K monthly searches—while 'firecrawl' (184K searches) appears as a top keyword—suggests they're capturing massive adjacent demand. This isn't paid acquisition; this is infrastructure becoming default.
The Funding-to-Revenue Engine
At $275M revenue with 1,374 employees, Fivetran generates ~$200K per employee—remarkable efficiency for a data infrastructure company. Their $728M funding war chest, led by top-tier VCs, gives them the runway to acquire market share while competitors burn out. This is a company playing the long game.
The tech stack reveals their philosophy: jQuery, Tailwind CSS, and Bootstrap suggest a pragmatic approach to frontend development. They're not chasing bleeding-edge frameworks—they're building for reliability. The 473K backlinks and #98K global rank show they've become a reference point in data infrastructure, not just a vendor.
- 50% direct traffic signals strong brand recall and enterprise stickiness
- Only 3 Trustpilot reviews with 2.8/5 rating suggests they're not consumer-focused
- C-suite includes dual CROs (Scott Jones & Jim Smittkamp)—aggressive sales motion
- Top keywords reveal they're capturing 'near-miss' searches (5tran, five tran)
The Unsexy Winner
Fivetran proves that boring infrastructure beats shiny features every time. While others chase trends, they're building the foundation.
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5 keywordsHow is Fivetran's SEO?
Open Graph Image
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Meta Tags
Fivetran | Automated data movement platform
Effortlessly centralize all the data you need so your team can deliver better insights, faster. Start for free.
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Reviews (3)
Fivetran is an awful company and I…
Fivetran is an awful company and I can't be done with them any sooner. I would never recommend using them or their products to anyone. They opt you into unrequested features which increase your spend and waste your time. They have poor engineering practices and place the burden on the customer when things break. They increase spending massively every year while obscuring the price increases behind alternate pricing schemes. They swallowed up all the major transformation tools to corner the market. I hope the government breaks this horrendous company apart.
They will automatically opt you into services and then charge you
They automatically created a paid service for us, that required me to spend time to track down to stop along with deleting the end result at the end of the pipeline. If I wouldn't have noticed, then after 14 days they would have started billing us for this. Again for a service we didn't create, didn't want, and didn't approve of.
avoid
avoid! product doesn't actually work as they say it does
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About fivetran.com
Effortlessly centralize all the data you need so your team can deliver better insights, faster. Start for free.
Company Overview
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Technology Stack
fivetran.com uses 21 technologies across their website including Adobe Fonts, Okta, HSTS, and more.
Fonts
Adobe Fonts
Authentication
Okta
Security
HSTS
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
fivetran.com receives approximately 309.6K monthly visitors and ranks #98,173 globally. The website has a bounce rate of 42% with visitors viewing an average of 7.8 pages per visit. Users spend an average of 3:30 on the site.
The majority of fivetran.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about fivetran.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fivetran.com directly at https://fivetran.com.