Best Analytics & Marketing Tools & Platforms in 2026

Explore 28 analytics & marketing technologies used by websites and companies worldwide. Compare features, popularity, and find the right solution for your needs.

All Analytics & Marketing Technologies

Google Analytics

63.9K websites

Google Tag Manager

48.3K websites

Clarity

10.6K websites

Hotjar

8.2K websites

Matomo

2.3K websites

New Relic

1.5K websites

Crazy Egg

1.3K websites

PostHog

1.1K websites

Segment

1.1K websites

Mixpanel

760 websites

Datadog RUM

749 websites

FullStory

677 websites

Lucky Orange

617 websites

Amplitude

599 websites

Plausible

591 websites

Mouseflow

519 websites

Heap

450 websites

Snitcher

300 websites

Smartlook

282 websites

Fathom

270 websites

Kissmetrics

266 websites

RudderStack

240 websites

Dynatrace

152 websites

Inspectlet

135 websites

LogRocket

79 websites

SpeedCurve

77 websites

mParticle

60 websites

AppDynamics

30 websites

Top Websites Using Analytics & Marketing

Website	Industry	Traffic	Employees
fashionnova.com	-	37.2M	-
MoneyLion	Fintech	25.4M	495
MoneyLion	Fintech	25.4M	495
gymshark.com	Retail	14.9M	2.5K
Braze	Martech	950.2K	1.7K
BrainPOP	Edtech	721.5K	359
harver.com	HRTech	577.5K	274
GlobalCitizen	NonProfit	454.5K	548
GlobalCitizen	NonProfit	454.5K	548
Proofed	Writing	376.4K	465
Ceros	Martech	322.4K	364
JOOR	Tech Services	199.3K	234
pymetrics	HRTech	94.4K	45
pymetrics	HRTech	94.4K	45
Optimove	FinTech	89.2K	480
Optimove	FinTech	89.2K	480
Certara	Pharma	80.4K	1.7K
Certara	Pharma	80.4K	1.7K
Homer	EdTech	41.1K	171
Homer	EdTech	41.1K	171