Best Analytics & Marketing Tools & Platforms in 2026

Explore 28 analytics & marketing technologies used by websites and companies worldwide. Compare features, popularity, and find the right solution for your needs.

All Analytics & Marketing Technologies

Google Analytics

86.1K websites

Google Tag Manager

65.0K websites

Clarity

14.5K websites

Hotjar

10.2K websites

Matomo

3.4K websites

New Relic

2.1K websites

Crazy Egg

1.7K websites

PostHog

1.4K websites

Segment

1.3K websites

Datadog RUM

1.1K websites

Mixpanel

901 websites

FullStory

849 websites

Amplitude

787 websites

Lucky Orange

783 websites

Plausible

780 websites

Mouseflow

672 websites

Heap

559 websites

Kissmetrics

371 websites

Fathom

363 websites

Snitcher

355 websites

Smartlook

318 websites

RudderStack

313 websites

Dynatrace

277 websites

Inspectlet

160 websites

SpeedCurve

120 websites

LogRocket

99 websites

mParticle

93 websites

AppDynamics

52 websites

Top Websites Using Analytics & Marketing

Website	Industry	Traffic	Employees
fashionnova.com	-	37.2M	-
MoneyLion	Fintech	25.4M	495
MoneyLion	Fintech	25.4M	495
gymshark.com	Retail	14.9M	2.5K
Braze	Martech	950.2K	1.7K
BrainPOP	Edtech	721.5K	359
harver.com	HRTech	577.5K	274
GlobalCitizen	NonProfit	454.5K	548
GlobalCitizen	NonProfit	454.5K	548
Proofed	Writing	376.4K	465
Ceros	Martech	322.4K	364
JOOR	Tech Services	199.3K	234
pymetrics	HRTech	94.4K	45
pymetrics	HRTech	94.4K	45
Optimove	FinTech	89.2K	480
Optimove	FinTech	89.2K	480
Certara	Pharma	80.4K	1.7K
Certara	Pharma	80.4K	1.7K
Homer	EdTech	41.1K	171
Homer	EdTech	41.1K	171