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The AI Hiring Gatekeeper
How pymetrics uses neuroscience games to filter 20M+ candidates annually
In the war for talent, pymetrics isn't just another applicant tracking system—it's the algorithmic gatekeeper deciding who gets an interview at Fortune 500 companies. While HR departments drown in resumes, this platform has gamified hiring with neuroscience-based assessments that claim to predict success with surgical precision.
"They're not assessing what you know—they're measuring how your brain works. That's either brilliant or terrifying, depending on which side of the hiring equation you're on."
The Invisible Filter
With only 45 employees but processing millions of candidate assessments, pymetrics has achieved 1:20,000+ efficiency ratios. Their $4.8M revenue suggests they're either in aggressive growth mode or have cracked enterprise pricing that traditional HR tools can't touch. The 68% direct traffic is telling—this isn't a tool candidates discover organically; it's mandated by employers.
The Traffic Paradox
Here's what's counterintuitive: 94K monthly visits with only 16% organic search. That means 84% of traffic is either direct (candidates logging in) or referral (employers sending assessment links). For a B2B HR tech platform, this is actually the ideal traffic mix—it shows product-led adoption rather than marketing fluff. The 23% traffic from undefined regions suggests they're either masking analytics for privacy or have significant global reach beyond traditional markets.
The tech stack reveals their playbook: jQuery and Tailwind CSS for rapid UI iteration, AWS infrastructure for scale, and Zendesk for handling candidate support tickets. The absence of heavy marketing automation tools is notable—they're not spending on lead gen, they're relying on enterprise sales and platform virality.
- Their 'pymetrics games' keyword drives 1,080 monthly searches—candidates actively searching for these assessments, not avoiding them
- Top keywords are branded ('pymetrics AI', 'pymetrics HR')—they own the category they created
- Zero backlink data suggests they're either blocking crawlers or their enterprise deals keep them off public directories
The Algorithmic Gatekeeper Has Arrived
Whether you're a founder hiring at scale or an investor betting on HR tech, pymetrics represents the future where your brain patterns matter more than your pedigree. The question isn't if this becomes standard—it's whether you're ready to be measured by it.
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pymetrics.com uses 11 technologies across their website including Font Awesome, HSTS, Amazon Web Services, AWS CloudFront, and more.
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pymetrics.com receives approximately 94.4K monthly visitors and ranks #150,841 globally. The website has a bounce rate of 33% with visitors viewing an average of 9.2 pages per visit. Users spend an average of 9:15 on the site.
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