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123loadboard.com
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123loadboard.com

22 technologies
VerifiedVisit46.1K/mo$12M4722 Tech
Deep Dive

123Loadboard: The Unsung Backbone of Trucking

How a 47-person team built a $12.3M freight empire against the odds.

In a market dominated by giants like DAT and Truckstop, 123Loadboard is quietly carving out a $12.3M niche by focusing on the independent trucker. It’s not about being the biggest; it’s about being the most accessible.

$12.3M
Annual Revenue
47
Employees
46K
Monthly Visits
54%
Direct Traffic

"123Loadboard proves that in B2B logistics, brand recall is the ultimate moat—54% of their traffic comes directly to the site."

The Independent Trucker’s Edge

With only 47 employees generating $12.3M in revenue, 123Loadboard achieves a staggering $261K revenue per employee. This lean operational model allows them to undercut competitors on pricing while maintaining a robust platform. Their user base isn't massive, but it's sticky—evidenced by the fact that '123loadboard' alone drives nearly 1,700 monthly searches, indicating a fiercely loyal user base that bypasses search engines entirely.

Niche Domination Strategy

While the broader industry fights over 'full truck load' keywords, 123Loadboard has found gold in specific, high-intent queries like 'cargo van loads' (120 monthly volume). They aren't trying to win the keyword war; they are winning the intent war. By solving specific pain points for smaller carriers—like finding loads for cargo vans—they bypass the direct competition with the industry giants who focus on enterprise fleets.

The technology stack is pragmatic rather than bleeding-edge. Relying on jQuery and Bootstrap suggests a focus on stability and compatibility over flashy UI trends. However, the adoption of PWA (Progressive Web App) signals a clear understanding of their mobile-first user base—truckers on the road who need reliability more than bells and whistles. The integration of Trustpilot (1,006 reviews) directly into their ecosystem shows a commitment to social proof, a critical factor in the trust-deficient freight industry.

  • **Revenue Efficiency:** $261K per employee indicates extreme operational efficiency.
  • **Brand Moat:** 54% direct traffic suggests high brand recall and user loyalty.
  • **Niche SEO:** Dominates long-tail keywords like 'cargo van loads' rather than competing for broad terms.
Does not chase enterprise-level freight contracts
Optimized for independent owner-operators
Lacks the massive database of DAT or Truckstop
Higher engagement rates on niche keywords

The Lean Freight Disruptor

123Loadboard isn't trying to be everything to everyone—it's the high-margin specialist in a commoditized market.

What tech stack does 123loadboard use?

38 detected
Programming Languages1
CDN1
Cloud & Hosting1
Reviews1
Web Standards2
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics16
F
Facebook Pixel
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Ads (Bing)
G
Google APIs
C
Cloudflare
G
Google Ads
G
Google Tag Manager
G
Google Static
G
Google DoubleClick
T
Tracking Pixel
F
Facebook Pixel
B
Bing
G
Google Analytics
F
Facebook
P
Pardot

How much traffic does 123loadboard get?

Traffic & Engagement

46.1K
Monthly Visits
6.9
Pages/Visit
3:39
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-24%
60.4K
Oct 2025
Oct
71.2K
Nov 2025
Nov
46.1K
Dec 2025
Dec

Traffic Sources

Search
38%
Direct
54%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is 123loadboard's audience located?

🌍80.7%
🌍4.8%
🌍2.8%
🌍1.9%
🌍1.4%

What keywords does 123loadboard rank for?

5 keywords
1123loadboard1.7K vol$7.12
2123 load board900 vol$4.47
3cargo van loads120 vol$3.09
4how to sign up 123 laodboard broker120 vol
5full truck load boards250 vol

How is 123loadboard's SEO?

Open Graph Image

OG Image preview
og:image

https://s1pststd03.blob.core.windows.net/cms/2019/05/logo-tile.png

Meta Tags

title60 chars

Best load board to find truck loads and freight for truckers

description91 chars

The best load board for truckers to find loads and search for freight in the US and Canada.

languageEN-US

H1 Tags

h1The best load board to find freight for truckers and owner-operators

Schema Types

Unknown

Who works at 123loadboard?

Loading leads...

What do customers think of 123loadboard?

123Loadboard.com

123Loadboard.com

3.9
1,006 reviews
✓ Claimed

Categories

Logistics Service#undefinedTrucking Company#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
4.0 days
Claimed Date
4/22/2015

Contact Information

Address:
1321 Upland Drive, Suite 1120
Houston, US

Reviews (20)

Filter by rating:
Fifi Babe
8/30/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 8/29/2025
Genuine great experience

Isaiah was very knowledgeable and very amazing at his job. He needs a promotion !!!

Company Response9/5/2025

Thank you for your kind words! We’re thrilled to hear you had such a great experience with our team :)

Abdul Ghafoor
7/4/2025
🇵🇰 Pakistan1 reviewsOrganicUnverified
Experience date: 2/18/2025
Dispatcher

Hi, this is Abdul,a dispatcher,im looking for loads for dry van Let me know if you have anything avaible

Company Response7/10/2025

Hi Abdul! You can start searching for loads right away by signing up at 123loadboard.com. If you already have an account but need help finding the right loads, give us a call at 1-877-875-5301 , we’re happy to walk you through it!

Kathleen Akins
2/10/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 2/10/2025
Best load board out there

The information you receive in this load board: market rates, fuel prices, border wait times, always up to date and accurate. Then to top it off, you have people like Eric Hoa as your account manager that goes way above and beyond to assist you so quickly. Really appreciate this software and company!

Company Response4/10/2025

Kathleen, thank you so much for your kind words and positive feedback! We're thrilled to hear that you're finding value in the up-to-date market insights and tools our platform provides. It's also great to hear that Eric has made such a strong impression—he truly goes the extra mile for our customers. We appreciate your support and are proud to be part of your success!

Charlie Horse Trucking LLC.
9/9/2024
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 9/8/2024
Amazing load board always current…

It is noteworthy that the load board consistently provides up-to-date and accurate rates along with reliable contact information. The commendable customer service further enhances the overall experience. Gratitude for a remarkable service.

Company Response9/17/2024

Thank you for your kind words and positive feedback! We’re thrilled to hear that you find our load board accurate and reliable, and that our customer service has made your experience even better. Providing timely rates and dependable information is a priority for us, and we're glad it’s making a difference for you. We truly appreciate your gratitude and look forward to continuing to support your needs.

M.A.
8/30/2024
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 8/30/2024
Great experience overall

Great experience overall, she was very helpful with all my questions, pleasant attitude and demeanor, and very informative. Recommend to anyone starting or getting back into the Industry.

Company Response9/17/2024

Thank you so much for sharing your experience! We’re delighted to hear that she was able to assist you with a helpful and pleasant attitude. It’s wonderful to know that her knowledge and support made a positive impact. Your recommendation means a lot, and we’re happy to have been part of your journey in the industry.

Frequently Asked Questions about 123loadboard

What is 123loadboard's Revenue?
123loadboard generates approximately $12M in annual revenue. With 47 employees, that's $262,400 per employee.
What does 123loadboard do?
The best load board for truckers to find loads and search for freight in the US and Canada.
How fast is 123loadboard growing?
123loadboard employee count has changed by -31% year over year.
What technologies does 123loadboard use?
123loadboard uses 22 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Google Fonts, HSTS, reCAPTCHA.
Who are 123loadboard's competitors?
123loadboard's main competitors include J.B. Hunt Transport Services, DAT Solutions, Aljex Software, Freightos, Freightcenter. These companies operate in similar markets and compete for the same customer base.
What do customers think of 123loadboard?
123loadboard has a Trustpilot score of 3.9 out of 5 (4 stars) based on 1,006 customer reviews.

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About 123loadboard.com

The best load board for truckers to find loads and search for freight in the US and Canada.

Company Overview

123loadboard.com
Website
business_and_consumer_services
Industry
#456,400
Global Rank
46.1K
Monthly Visitors
22
Technologies

Contact 123loadboard.com

Technology Stack

123loadboard.com uses 22 technologies across their website including YouTube Embed, Google Fonts, HSTS, reCAPTCHA, and more.

Video

YouTube Embed

Fonts

Google Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs

Traffic & Audience

46.1K
Monthly Visits
36%
Bounce Rate
6.9
Pages/Visit
3:39
Avg. Duration

123loadboard.com receives approximately 46.1K monthly visitors and ranks #456,400 globally. The website has a bounce rate of 36% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 3:39 on the site.

The majority of 123loadboard.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is 123loadboard.com?
The best load board for truckers to find loads and search for freight in the US and Canada.
How much does 123loadboard.com cost?
You can view 123loadboard.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does 123loadboard.com use?
123loadboard.com uses 22 technologies including YouTube Embed, Google Fonts, and 16 more. View the full tech stack analysis above.
How do I contact 123loadboard.com?
You can contact 123loadboard.com through their contact page.
What are 123loadboard.com's social media accounts?
123loadboard.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is 123loadboard.com hiring?
Check 123loadboard.com's careers page for current job openings and opportunities.
How popular is 123loadboard.com?
123loadboard.com receives approximately 46.1K monthly visitors and ranks #456,400 globally. Traffic is declining by 35.3% month-over-month.

Related Searches

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This page provides publicly available information about 123loadboard.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 123loadboard.com directly at https://123loadboard.com.