12and12.org
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12and12.org: The Silent Powerhouse
A $12.9M revenue healthcare org with zero public traffic data
12and12.org operates in the shadows of the healthcare industry, generating $12.9M in revenue with a lean team of 53 employees. While most health organizations chase digital visibility, this entity appears to thrive on something far more valuable: institutional trust and referral networks.
"In healthcare, zero organic traffic isn't a failure—it's often a sign of a closed-loop referral system that digital marketers can't penetrate."
The Human Infrastructure
With 53 employees generating $12.9M, 12and12.org achieves $243,000 revenue per employee—a strong metric for healthcare services. Larry Smith leads as CEO, supported by Dustin Bailey in dual operational roles. This flat structure suggests a tightly-knit clinical or administrative operation rather than a sprawling enterprise.
The Zero-Visibility Paradox
The absence of measurable web traffic is the most revealing data point. Unlike digital-first health platforms, 12and12.org appears to operate on traditional referral models, insurance networks, or institutional partnerships. This isn't a weakness—it's a strategic moat built on relationships, not algorithms.
The tech stack is minimal—just PHP detected. This isn't a tech company in disguise; it's a healthcare organization with a basic web presence. For founders and investors, this signals a focus on core operations over digital transformation. The question isn't what's missing from their stack, but what's happening offline that drives their revenue.
- Revenue-per-employee ratio ($243K) suggests efficient operations
- No digital footprint indicates traditional B2B or referral-based model
- Flat leadership structure with operational focus (Dustin Bailey's dual roles)
- PHP-only tech stack implies minimal digital innovation investment
The Unseen Giant
Healthcare that doesn't need the internet to thrive
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About 12and12.org
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Technology Stack
12and12.org uses 1 technologies across their website including PHP.
Programming Languages
PHP
Traffic & Audience
12and12.org receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about 12and12.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 12and12.org directly at https://12and12.org.