In a market drowning in surface-level analytics, Solsten cuts through the noise by asking a radical question: what if you could map the psychological DNA of your audience? This isn't another dashboard—it's a personality engine.

"Solsten isn't tracking clicks—it's decoding the subconscious drivers behind them."

The tech stack reveals a modern, performance-obsessed build: Tailwind CSS for rapid UI, Vite for blazing fast builds, and a heavy emphasis on tracking (Google Analytics, Hotjar, LinkedIn Insight Tag). This isn't a static brochure site; it's a conversion machine designed to capture and analyze every visitor interaction, even if those visitors are few but highly qualified.

• Psychographic segmentation over demographic: Targets personality, not just age or location.
• Actionable insights, not just data: The platform promises to tell you 'what to build' and 'how to talk' to specific audiences.
• B2B2C model: They sell to brands, who then use the insights to engage consumers, creating a compound value loop.