1o8.agency
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The CPG Growth Engine: 1o8 Agency
A niche digital agency winning the 'shopping cart' battle for food, beverage, and toy brands.
In the crowded Chicago digital landscape, 1o8.agency isn't trying to be everything to everyone. They have a singular, obsessive focus: winning the digital shopping cart for CPG brands in food, beverage, health, beauty, and toys.
"They aren't just building websites; they are engineering supply chains for attention in the digital aisle."
Hyper-Niche Focus
1o8 operates in a high-stakes vertical. By restricting their client roster to CPG (Consumer Packaged Goods) categories—specifically food, beverage, health, beauty, and toys—they've solved the 'generalist' problem. Their strategies aren't abstract; they are tailored to the specific logistics, seasonality, and conversion funnels of physical goods sold online. This depth allows them to speak the language of Amazon FBA, Shopify DTC, and retail media networks simultaneously.
The 'Shopping Cart' Mandate
Their headline is explicit: 'We work with CPG brands to win the shopping cart @ retail . amazon . shopify.' This isn't just marketing fluff; it's a three-pronged attack. They acknowledge that modern CPG growth requires a hybrid model. You need Amazon's scale, Shopify's brand ownership, and Retail's physical presence. 1o8 positions itself as the central nervous system coordinating these disparate channels. The data supports this intent: 'get cpg brand on amazon' is a high-volume search term they are actively capturing.
The agency's tech stack reveals a preference for modern, performance-oriented tools. They utilize Vite for speed, Tailwind CSS for rapid UI development, and jQuery/Slick for interactive elements. However, the most telling data point is their traffic composition: 45% of traffic is Direct. For a niche B2B agency, this signals strong brand recall and word-of-mouth referrals—a rare feat for a firm of 35 employees. It suggests their clients aren't just finding them via SEO; they are being referred by other CPG executives.
- Vertical Specialization: Avoids the 'jack of all trades' dilution by focusing solely on physical product brands.
- Hybrid Commerce Strategy: Integrates Amazon, Shopify, and Retail media into a unified growth plan.
- High-Intent Capture: Ranks for specific transactional keywords like 'get cpg brand on amazon' (120 volume).
- Leadership Depth: Led by Aalap Shah (Founder) with a robust team including EVP Stephen Gaither and MD Rebekah Hubbard.
The Quiet Giant of CPG
1o8 proves that in a noisy market, the most effective strategy is radical focus. They aren't chasing clicks; they are chasing carts.
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Chicago Digital Marketing & Content Agency | 1o8.agency
1o8 provides full service growth digital marketing for CPG brands with a focus on food, beverage, health, beauty, and toy clients.
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About 1o8.agency
1o8 provides full service growth digital marketing for CPG brands with a focus on food, beverage, health, beauty, and toy clients.
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1o8.agency uses 30 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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HSTS
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PHP
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Ghost, WordPress
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cdnjs
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Amazon Web Services, Cloudflare
Traffic & Audience
1o8.agency receives approximately 3.0K monthly visitors and ranks #5,222,568 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:41 on the site.
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