1Rivet isn't chasing VC hype—it's building a $43.4M machine in the shadows of enterprise automation. With 272 employees and a 44% direct traffic fortress, they're executing a playbook most SaaS startups would kill for: zero funding, pure profit, and a 3.5-star Trustpilot rating that says more about their client retention than any marketing splash.

"44% direct traffic isn't a metric—it's a moat. When clients type '1rivet' into their browser, you're not competing on keywords; you're competing on trust."

The leadership team reads like a digital transformation dream team: Eric Middleton (CEO), Michael Wolk (CSO), Jennifer Fuller (CFO/COO), Randy Tupaz (VP Digital Transformation), and Mike Rolfes (VP Sales - IT). This isn't a founder-led shop—it's an operator-led enterprise with C-suite depth. The absence of funding data isn't a red flag; it's a flex. They're bootstrapped to scale.

• RPA specialization in healthcare and accounting—two industries with compliance moats and automation hunger
• Microsoft Dynamics integration as a wedge into enterprise tech stacks
• 272 employees generating $43.4M revenue = ~$160K revenue per employee (efficient for services)
• 3.5/5 Trustpilot suggests consistent delivery, not hype