In 2010, Jesse Cory and Dan Armand didn't just launch an art marketplace—they engineered a scarcity model that would make Supreme look tame. 1XRUN operates on a radical premise: every piece is a one-time run, a timed release that creates instant panic-buying among collectors. No second editions. No restocks. Just pure FOMO.

"They turned art drops into a spectator sport where the timer is the real artist."

The tech stack tells the story of a scrappy, modern operation. They're running on Shopify (evidenced by the privacy policy subdomain) with Tailwind CSS and Bootstrap for rapid frontend development. But the real magic is in the PWA implementation—collectors can get notifications the second a drop goes live. They're using Splide for carousels and lazy loading to keep the site fast, even with high-res art images. No custom monolith here; they've stitched together best-in-class tools to move fast.

• Scarcity as a feature: Every edition is literally one-time, creating permanent value
• Geographic arbitrage: Detroit overhead with global reach (100+ countries)
• Artist-first model: They publish 5,000+ editions but keep the team at 14 people
• Direct traffic dominance: 45% of visitors type the URL directly—no SEO spend needed
• Timed releases: The 'run' in 1XRUN isn't marketing—it's the business model