216digital.com
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216digital: The 9-Person Accessibility Powerhouse
A lean, profitable team tackling a $20B+ market with surgical precision
In a market flooded with VC-backed accessibility startups burning millions, 216digital is quietly building a profitable machine from a 9-person team in Ohio. They're not chasing AI hype—they're solving the legal nightmare of ADA compliance with a product that actually works.
"They're not building an accessibility unicorn—they're building an accessibility utility, and that's exactly what the market needs."
The Unsung Heroes of Compliance
216digital's audience isn't the typical startup founder. They're targeting legal teams, HR departments, and enterprise compliance officers—the people who lie awake at night worrying about ADA lawsuits. Their 51% direct traffic proves it: these aren't casual browsers, they're buyers returning to a trusted solution. The 14.4% traffic from 'undefined' countries likely represents international enterprises using VPNs or corporate networks, showing their reach extends far beyond Ohio.
The Profitability Playbook
While competitors like AccessiBe and UserWay chase venture capital and mass-market automation, 216digital takes the opposite approach. With $0.7M in revenue and just 9 employees, they're generating roughly $78k per employee—remarkable efficiency for a B2B service company. They're not trying to be everything to everyone; they're building a professional service wrapped in scalable technology. a11y.Radar isn't just a tool—it's a compliance monitoring service that creates recurring revenue and stickiness.
Their keyword strategy reveals a sophisticated understanding of their market. Ranking for 'how to tell if an image is decorative in code' (190 monthly searches) shows they're targeting developers and technical decision-makers, not just buying generic traffic. The high-volume term 'wcag compliance level access' (120,910 monthly searches) is notoriously competitive and expensive, yet they're competing—likely through content marketing and organic authority rather than paid ads. This is a company that understands the difference between traffic and qualified leads.
- Bootstrap mentality: 9 employees, $0.7M revenue = sustainable unit economics
- Product-led growth: a11y.Radar creates recurring revenue and monitoring stickiness
- Niche targeting: They serve the legal/compliance side of accessibility, not just developers
- Content moat: Ranking for technical keywords that competitors ignore
The Anti-Startup Startup
216digital proves you don't need a billion-dollar valuation to build a billion-dollar problem solver. In a market where accessibility is becoming a legal necessity, not a nice-to-have, their focused, profitable approach might just be the blueprint for sustainable B2B SaaS.
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216digital | Leaders in Web Accessibility
Mitigate ADA risk, ensure WCAG & Section 508 compliance, and monitor with a11y.Radar, our professional web accessibility service. Start protecting today!
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About 216digital.com
Mitigate ADA risk, ensure WCAG & Section 508 compliance, and monitor with a11y.Radar, our professional web accessibility service. Start protecting today!
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216digital.com uses 17 technologies across their website including HSTS, reCAPTCHA, PHP, WordPress, and more.
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HSTS, reCAPTCHA
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PHP
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WordPress
CDN
cdnjs
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Cloudflare
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DoubleClick Floodlight, Google Ads
Traffic & Audience
216digital.com receives approximately 3.5K monthly visitors and ranks #4,969,776 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:13 on the site.
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