21shares.com
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21Shares: The Unsexy Beast of Crypto Finance
Why 223k monthly visits and $23M revenue make this the smartest bet in digital assets
While crypto startups chase viral moments, 21Shares is quietly building a $23.6M revenue engine with 118 employees and 223,561 monthly visitors. They aren't selling hype—they're selling access, using your existing bank account to bridge the gap to the best-performing asset class of the last decade.
"In a market obsessed with decentralization, 21Shares wins by being the most centralized, compliant on-ramp to crypto."
The Traffic Paradox
Despite ranking #225,707 globally, 21Shares commands a 45% direct traffic share—higher than most crypto exchanges. This isn't accidental SEO; it's brand dominance. When users type '21shares' (5,090 monthly searches) or '21 shares etf' (310 searches), they aren't discovering a product—they're returning to a trusted gateway. The 41% organic traffic is pure upside, driven by research content like 'state of crypto 2026' that positions them as thought leaders, not just vendors.
The Institutional Trojan Horse
While retail crypto platforms burn cash on Super Bowl ads, 21Shares targets the $100T+ traditional finance market. Their team—led by Ophelia Snyder (Co-founder, President) and Alistair Perry (Director, Head Capital Markets)—speaks the language of compliance, ETPs, and institutional custody. They aren't competing with Coinbase for retail day traders; they're embedding crypto into the portfolios of your grandmother's wealth manager. The 118 employees aren't coding smart contracts—they're navigating regulations.
The tech stack reveals their priorities: jQuery, Bootstrap, and Google Analytics aren't flashy, but they're reliable and enterprise-friendly. This isn't a Web3 startup building on bleeding-edge frameworks; it's a fintech company using battle-tested tools to minimize risk. Their 'Crypto market outlook 2026' headline isn't just content—it's a signal that they think in years, not tweets.
- 45% direct traffic indicates strong brand recall and repeat usage
- $23.6M revenue with 118 employees suggests ~$200K revenue per employee
- Top keywords include 'transcrypt.eu' (17,990 volume), indicating partnership or brand confusion
- Greenhouse.io careers page signals structured, scaling hiring
The Smart Money's Crypto Gateway
21Shares wins by being boring, compliant, and embedded in traditional finance—making it the safest bet for institutional adoption while retail chases hype.
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21shares - Crypto for everyone
21shares is the simplest way to invest in the best performing asset class of the last decade using your existing bank or brokerage.
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About 21shares.com
21shares is the simplest way to invest in the best performing asset class of the last decade using your existing bank or brokerage.
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Technology Stack
21shares.com uses 21 technologies across their website including Font Awesome, Webflow, jsDelivr, and more.
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jsDelivr
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
21shares.com receives approximately 223.6K monthly visitors and ranks #225,707 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:44 on the site.
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