22cans.com
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22cans: The God Game's Long Shadow
Peter Molyneux's studio is betting on a legacy sequel with 29 people and $4.1M in revenue.
22cans.com isn't just a domain; it's the digital storefront for a 20-year-old ambition. While the rest of the industry chases live service models, this Guildford studio is building 'Masters of Albion,' a spiritual successor to the genre-defining 'Populous.' But with a planned 2026 release and a lean team, the question isn't about vision—it's about execution.
"In an era of massive open worlds, 22cans is proving that a focused, legacy-driven vision can punch above its weight class."
The Cult of Molyneux
The traffic data reveals a fascinating paradox. With only 2,296 monthly visits, 22cans operates in relative obscurity compared to AAA giants. Yet, 50% of that traffic is organic. This isn't mass-market appeal; it's a dedicated cult following. When your top keyword is simply your studio name, you aren't chasing search algorithms—you're relying on brand equity built over decades of genre-defining games.
The 2026 Gamble
The studio's entire current existence is defined by a single date: April 22, 2026. 'Masters of Albion' represents a return to the 'God Game' genre that Peter Molyneux popularized. With a team of just 29, they are attempting to compete in a market dominated by studios ten times their size. Their revenue of $4.1M suggests they are self-sustaining, likely through previous titles like 'Godus' or 'The Trail,' but the next 24 months will test if a boutique studio can deliver a AAA-scale promise.
The tech stack—jQuery, Tailwind CSS, PWA—suggests a pragmatic, modern approach to their web presence, but it's the human capital that matters here. The leadership team is a roster of industry veterans: Mark Healey (Art Director) and Russell Shaw (Audio Director) bring pedigree that aligns with Molyneux's ambitious scope. They aren't building a game engine from scratch; they are building an experience.
- Lean Operations: 29 employees for $4.1M revenue = ~$141k revenue per employee.
- Niche Traffic: Top search terms are branded or location-specific (Huxley Rd, Guildford).
- Future-First: No current product live on their domain—everything points to the 2026 Steam release.
- Legacy IP: Leveraging the 'Albion' and 'Populous' brand equity to drive pre-launch interest.
The Verdict: High Risk, High Reward
22cans is a boutique studio betting the house on a nostalgic revival. If 'Masters of Albion' lands in 2026, they become a genre leader. If it stumbles, that $4.1M revenue stream dries up fast.
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Masters of Albion on Steam
Masters of Albion is a bold reimagining of the God Game genre, from the creator who defined it. Revel in the freedom of true Godhood. In MoA, there is no single solution, only your solution. Build whatever, wherever. Hire whoever, whenever. Kill or carry, crush or coax. You are the ultimate power.
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About 22cans.com
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Technology Stack
22cans.com uses 4 technologies across their website including Twitter Cards, PWA, Tailwind CSS, jQuery.
Web Standards
Twitter Cards, PWA
CSS Frameworks
Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
22cans.com receives approximately 2.3K monthly visitors and ranks #7,411,527 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:07 on the site.
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