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350.org: The Climate Movement's Digital Engine
How a 378-person team orchestrates global climate action and 3.6M backlinks
While most climate organizations fight on the ground, 350.org fights in the digital trenches—connecting grassroots movements worldwide with a tech stack that turns clicks into climate action. This isn't just activism; it's a distributed operating system for planetary change.
"350.org isn't just building a movement—they're engineering an infrastructure where every local campaign becomes a node in a global network."
The Distributed Model
With 44% organic search traffic and 43% direct traffic, 350.org has mastered the art of being discoverable while remaining mission-driven. Their 3.6M backlinks represent one of the strongest authority signals in the climate space—each link a testament to their content's resonance. Unlike traditional NGOs that centralize messaging, 350.org operates as a digital hub that amplifies local voices, turning regional campaigns into global narratives.
The SEO Moat
The keyword '350' alone commands 16,000 monthly searches—more than many Fortune 500 brands. Their domain authority isn't accidental; it's the result of a decade of consistent, high-quality content that ranks for climate justice terms others can't touch. The 44% organic traffic share reveals a critical insight: people aren't just finding 350.org through social media—they're actively searching for their specific brand of climate action.
What's particularly striking is their tech stack—29 technologies including jQuery, Swiper, and Tailwind CSS. This isn't the most cutting-edge stack, but it's battle-tested and accessible. They're not chasing shiny objects; they're building tools that work for grassroots organizers worldwide, many of whom operate with limited bandwidth and older devices.
- 3.6M backlinks create an unassailable SEO moat in the climate space
- 44% organic traffic proves mission-driven content can dominate search
- 163K monthly visits from a 378-person team shows exceptional efficiency
- 43% direct traffic indicates strong brand recall and loyalty
The Digital Blueprint for Modern Activism
350.org proves that with the right tech stack and SEO strategy, a mission-driven organization can punch above its weight class—and build a movement that scales.
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5 keywordsHow is 350's SEO?
Open Graph Image

https://350.org/wp-content/uploads/2017/02/350-share-img-home-1-1024x538.jpg
Meta Tags
350
350.org is turning the page on the fossil fuel industry and building a clean, just future by connecting powerful grassroots climate movements around the world.
350.org: A global campaign to confront the climate crisis
We are standing up to the fossil fuel industry to stop all new coal, oil and gas projects and build clean energy future for all.
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About 350.org
350.org is turning the page on the fossil fuel industry and building a clean, just future by connecting powerful grassroots climate movements around the world.
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Technology Stack
350.org uses 29 technologies across their website including Leaflet, Mapbox, Font Awesome, HSTS, reCAPTCHA, and more.
Maps
Leaflet, Mapbox
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Traffic & Audience
350.org receives approximately 163.4K monthly visitors and ranks #273,721 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:22 on the site.
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