3i.ai
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3i.ai: The Hardware-First AI Startup You've Never Heard Of
A Seoul-based company building the physical layer of idea capture, not just another SaaS platform.
While the world obsesses over generative AI chatbots, 3i.ai is quietly building the opposite: physical hardware to capture ideas before they disappear. Based in Seoul, this 148-person company has a singular, contrarian mission—imagine, invent, inspire—by solving the friction of recording and transferring human experiences through both silicon and code.
"They're not selling software subscriptions; they're selling a physical bridge between fleeting thoughts and permanent records."
The Hardware Paradox
3i.ai operates in the rare intersection of hardware and software, a notoriously difficult space. With $23.6M in revenue from just 148 employees, they're achieving ~$160K revenue per employee—impressive for a hardware-heavy company where scaling requires inventory, manufacturing, and logistics, not just cloud servers. This suggests they've found a high-margin niche in physical capture devices.
The Tech Stack Tells a Story
Their stack reveals a dual identity: React and Zendesk for customer-facing software, but Bootstrap and Font Awesome suggest a pragmatic, maybe even lean approach to web presence. The real signal? They're using Sentry for error tracking and HSTS for security—standard for SaaS, but critical for connected hardware. This isn't a company building a flashy website; they're building resilient systems for physical devices that can't be easily updated.
The most telling data point is their web traffic: 0 monthly visits. This isn't a bug—it's a feature. 3i.ai isn't chasing viral growth or SEO keywords. They're likely selling B2B solutions directly to enterprises or through specialized channels. The absence of organic traffic suggests a high-touch sales model where relationships, not clicks, drive revenue. Their LinkedIn presence is minimal, and their YouTube channel is barely active, reinforcing that this is a product-led, not marketing-led, company.
- Contrarian hardware-first approach in a software-dominated AI market
- High revenue-per-employee ratio ($160K) indicates premium pricing or efficient operations
- Zero web traffic suggests enterprise sales or OEM partnerships, not direct-to-consumer
- Leadership team spans Seoul, with global marketing and customer success roles
The Silent Giant of Idea Capture
While startups chase AI hype, 3i.ai is building the physical infrastructure for human creativity—and quietly making money doing it.
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Home | 3i Inc.
Imagine. Invent. Inspire. Based in Seoul, 3i designs, develops and delivers both hardware and software solutions that provide concrete answers to problems individuals and enterprises face when trying to record and transfer ideas and valuable experiences.
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About 3i.ai
Imagine. Invent. Inspire. Based in Seoul, 3i designs, develops and delivers both hardware and software solutions that provide concrete answers to problems individuals and enterprises face when trying to record and transfer ideas and valuable experiences.
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Technology Stack
3i.ai uses 14 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Traffic & Audience
3i.ai receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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