In a world obsessed with scaling to 100x, 4Projects quietly built a $2M revenue machine with just 20 employees. While most SaaS companies chase VC funding, this team owns a 223,000-strong monthly audience with 72% direct traffic—a rare feat in today's crowded tech landscape.

"When 72% of your traffic comes directly, you're not selling software—you're building a habit."

• 72% direct traffic indicates a 'daily habit' product, not a 'research-and-choose' solution
• Top keyword '4p' (23.9K searches) is a branded term—users aren't searching for 'project management software,' they're searching for '4p'
• 20% organic traffic suggests SEO isn't the growth engine; product-led growth is
• The 'undefined' countries (89.9% of traffic) hint at a global brand that's outgrown its tracking

The real story here isn't the $2M revenue—it's the 72% direct traffic. In SaaS, direct traffic above 50% usually means one of three things: a legacy product with entrenched users, a viral product that spreads via word-of-mouth, or a category creator that's become the default choice. Given the 20-person team and lack of VC funding, this is almost certainly a product-led growth story. Users aren't being sold to; they're finding it and sticking with it.