6pm.com
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The $1.9M Discount Behemoth
How 6pm.com commands 1.7M monthly visits with just 14 employees
While most e-commerce startups obsess over growth rates, 6pm.com quietly built a $1.9M revenue machine on a lean 14-person team. This isn't a flashy DTC brand—it's a ruthless discount engine that captures 1.7M monthly visits through pure SEO dominance and brand recognition.
"They don't need to love you—they just need to find you when searching for discounted Tommy Hilfiger."
The SEO Moat
With 5.1M backlinks and 32% organic traffic, 6pm.com has built an invisible fortress around discount searches. Their top keyword alone—'6pm'—drives 137,960 monthly searches, while broader terms like 'Tommy Hilfiger' (727K searches) capture high-intent shoppers. This isn't accidental traffic; it's decades of domain authority that new competitors cannot replicate.
The 14-Person Empire
Managing a catalog of discounted shoes, clothing, and accessories with just 14 employees is a masterclass in operational efficiency. While they list 50+ structured data products on their homepage, the real magic is in their curation algorithm and vendor relationships. Kathleen Kelly (Content Coordinator/Writer) likely orchestrates a lean content strategy that drives SEO without bloated teams.
The traffic split reveals their strategy: 59% direct traffic means customers type '6pm.com' directly into their browser. This isn't a brand people discover—it's a brand they remember. The 32% organic search traffic is their growth engine, but the 59% direct traffic is their moat. It's a discount destination, not a discovery platform.
- 1.4/5 Trustpilot rating with 752 reviews—customer service is clearly not the priority
- Tech stack includes modern tools (Tailwind, PWA, Stripe) but maintains a utilitarian, no-frills experience
- Top countries are undefined in data, suggesting global reach but unclear market focus
The Unsexy Profit Machine
6pm.com proves that in e-commerce, operational efficiency and SEO dominance beat brand love every time. They don't need happy customers—just customers who find them and buy. It's a brutal, effective formula that most startups are too proud to copy.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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What keywords does 6pm rank for?
5 keywordsHow is 6pm's SEO?
Meta Tags
Discount Shoes, Clothing & Accessories | 6pm
Shop for brands you love on sale. Discounted shoes, clothing, accessories and more at 6pm.com! Score on the Style, Score on the Price.
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6PM
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Reviews (20)
The delivery not so fast
The delivery not so fast, but anyway the items is nice and price is low
Missing item
My first purchase with 6pm was successful. However , the second one for discounted shoes turned out to be a huge disappointment. Received only one shoe of the pair in a dirty box with torn apart cellophane. Emailed the team with no response. Live chatted with a rep who suggested the problem to be with my shipping company which at their turn requested a formal response /evidence that both shoes had been delivered by 6pm. Rather frustrating experience as the parties keep blaming each other with no ability to provide any supporting proof. Reading all the negative feedback here doesn't give me any comfort and assurance that I will ever get this issue sorted.
disappointed with customer service
I have purchased Allsaints sneakers. Once it has arrived one shoe is leaning like a tower on the left. I contacted customer service, as I am an international customer I was told I could not send it via return label, therefore I was issued a return of payment. The payment never arrived, contacted the customer service on two other occasions. Apparently the first customer service representative needed me to return the item. Which she said herself it was impossible. At the end of this all, I remained with a shoe which is visibly leaned on left and looks really weird, not even talking how bad that would be for my foot.
Dear TK, I'm so sorry that the Allsaints sneakers did not meet your expectations. As per our policy, we must receive the returned item before we can process any refund. While we understand you are an international customer who used a freight forwarding service, our policy still requires the item to be returned to us. Unfortunately, we cannot make exceptions to this policy. To proceed with your refund, you will need to arrange for the shoes to be shipped back to our returns department. Once we receive the item, we will process your refund accordingly. We hope that you can give us another chance. Thank you for your feedback. Please contact us so we may start the return process: https://www.6pm.com/contact-us 6pm.com FAQ: https://www.6pm.com/c/general-questions#faq22id Q: Do you ship internationally? A:We do not ship to international locations other than U.S. Territories and Military APO/FPO addresses. If you ship items to a Freight Forwarding business, 6pm is only responsible for delivery to that business. 6pm is not responsible for any claims for damage or missing items after successful delivery to the Freight Forwarding business. Best regards, Customer Service Team 6pm.com
Fake UGGS
I used to buy from this site. Last time was a few years ago. I bought UGGS. They have never been worn and I’ve just gone to resell them. I was informed they are FAKE! I’m very disappointed and furious that i was sold fake Uggs from 6Pm. Update! Just been on their online chat and was told because the 30 days are up , no returns accepted . Oh but 6pm this selling FAKE merchandise is ok. No! It’s ILLEGAL! BEWARE!!!
Hi Julia, We are so sorry that you believe that you received knock off items from us. We only sell authorized merchandise as indicated in our FAQs (https://www.6pm.com/c/general-questions#faq16id). We'd love to assist you further, however we need additional information such as an order number simply give us a call at 1-888-676-2660 M-F, 6AM-6PM PST. With regards, 6pm.com
Ordered shoes on December 11th
Ordered shoes on December 11th, 2025 hoping to get them by Christmas. I reached out to customer service and they said will ship the 22nd. Today 12/26/2025 order is still "processing ". Will not be buying anything from this company ever again.
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About 6pm.com
Shop for brands you love on sale. Discounted shoes, clothing, accessories and more at 6pm.com! Score on the Style, Score on the Price.
Company Overview
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Phone Numbers
Technology Stack
6pm.com uses 14 technologies across their website including Font Awesome, Okta, DoubleClick Floodlight, Microsoft Ads, and more.
Fonts
Font Awesome
Authentication
Okta
Advertising
DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, Facebook Pixel
E-commerce & Payments
Afterpay, Stripe
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
6pm.com receives approximately 1.7M monthly visitors and ranks #21,517 globally. The website has a bounce rate of 35% with visitors viewing an average of 7.7 pages per visit. Users spend an average of 3:35 on the site.
The majority of 6pm.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about 6pm.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 6pm.com directly at https://6pm.com.