88rising.com
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88rising: The Asian Cultural Hegemon You're Underestimating
How a media company built a billion-dollar youth culture empire without a traditional record label playbook
While major labels scramble to capture Gen Z, 88rising has already won Asia. They don't just sign artists—they manufacture cultural movements that happen to generate $15M annually with a lean 282-person team.
"88rising isn't a record label—it's a cultural arbitrage engine that monetizes the gap between Western pop and Asian cool."
The Infrastructure Play
Their tech stack reveals the strategy: Ghost for content, Angular for apps, Bootstrap for speed. They're not building music software—they're building a media distribution machine that treats Spotify, YouTube, and Weibo as equal channels. Every artist is a content vertical, every song a data point in their youth culture algorithm.
The Bridge Economy
88rising's genius is treating 'Asian diaspora' not as a niche, but as a global majority. They operate in the whitespace where K-pop's industrial rigidity meets Western hip-hop's creative chaos. Artists like Rich Brian and Niki aren't just signed—they're architected for cross-cultural virality from day one.
The executive team tells you everything: David Lee (CFO), Esther Jung (VP People Ops), Preston West (Label Operations), Suki Hung (VP Finance), Jared Blashinsky (Touring). This isn't a creative-first org—it's a precision operation designed to scale culture. They're building the backend infrastructure for the next decade of global pop, where 'local' is dead and 'cultural fluency' is the only moat.
- They treat artists as media companies with a single product (themselves)
- Revenue diversification is baked in: touring, merch, brand partnerships, label services
- No traditional A&R overhead—they scout on TikTok and YouTube, not in clubs
The Real Product is Cultural Velocity
88rising's $15M revenue is just the leading indicator. They've built a repeatable system for turning unknown Asian kids into global icons—while traditional labels are still betting on lottery tickets. In a world where culture moves at the speed of a swipe, they're the only ones who brought a jetpack to a footrace.
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About 88rising.com
Company Overview
Technology Stack
88rising.com uses 7 technologies across their website including YouTube Embed, Ghost, Google Analytics, and more.
Video
YouTube Embed
CMS
Ghost
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, Open Graph
CSS Frameworks
Bootstrap
Frontend Frameworks
Angular
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