8x8.com
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8x8: The B2B Communications Giant You've Never Heard Of
A $581M revenue platform with 68% direct traffic and a 3.3/5 Trustpilot rating.
In a world obsessed with consumer apps, 8x8.com operates quietly in the enterprise shadows, generating $581.3M annually from a product that powers communication for over 2,800 employees. They are the infrastructure, not the interface.
"High revenue with low brand affinity: 8x8 proves that in B2B, utility beats virality every time."
The Enterprise Moat
With 1.4M monthly visits, 8x8 isn't winning on SEO (only 22% organic). They win on lock-in. The 68% direct traffic share indicates a massive installed base logging in daily. This isn't a product users discover; it's a product they are mandated to use.
The Traffic Anomaly
The top keyword is simply '8x8' (66K volume), followed by '8*8' and '8 x 8'—mathematical notation rather than brand intent. This suggests a fascinating SEO battle where the brand name is so generic it competes with multiplication tables, yet they still command a Top 35K global rank.
Their tech stack reveals a modern frontend approach (Next.js, Tailwind) layered over legacy enterprise patterns. While they use cutting-edge UI libraries like Radix UI, the user experience feels utilitarian—designed for the desk worker, not the delight seeker.
- Revenue per employee: ~$204K (efficient for enterprise SaaS)
- Funding efficiency: $253M raised vs $581M revenue (rare profitability signal)
- Traffic concentration: 65% of visits from undefined geography (likely US/NA masking)
The Unsexy Billion-Dollar Playbook
8x8 proves that boring infrastructure with high switching costs beats flashy consumer apps in the long run.
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8x8
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Reviews (20)
Good morning have a great day
Good morning have a great day
Thank you Fazlullah
Unparalleled customer service.
Unparalleled customer service.
Dear Customer, We truly appreciate your feedback. It’s great to know our customer service stood out as exceptional.
Great company to work with
Great company to work with. Have use this 8X8 for over 10 years
Hi Douglas, Thank you for your longstanding trust in 8x8! We're delighted to be a part of your journey, and we look forward to serving you for many more years.
It just works
It just works. My use is limited to 2 users who both share a single lines on two phones. This combined with excellent texting app and I couldn't be happier. It just works.
Dear Customer, Thank you for sharing your positive feedback! We’re delighted to hear that 8x8 works seamlessly for your needs.
Solid systems and always helpful
Solid systems and always helpful
Dear Gavin, Thank you for your feedback! We're pleased to hear that you find our systems reliable and our support helpful.
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About 8x8.com
Company Overview
Technology Stack
8x8.com uses 19 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
Vercel
Traffic & Audience
8x8.com receives approximately 1.5M monthly visitors and ranks #33,288 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 5:14 on the site.
The majority of 8x8.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about 8x8.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 8x8.com directly at https://8x8.com.