90min.com
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90min: The Global Football Hub
How a 94-person team commands 2.2M monthly visits across 3 continents
In a world dominated by giants like ESPN and Bleacher Report, a lean team of 94 people is quietly commanding over 2.2 million monthly football fans. 90min isn't just reporting on the game—it's building the digital infrastructure for the sport's global fandom, from São Paulo to Paris.
"90min isn't competing on volume—it's winning by owning specific, high-intent football communities that giants overlook."
The Tri-Continent Strategy
While most sports media fights for the English Premier League audience, 90min has carved a defensible moat across three distinct football cultures: France, Italy, and Brazil. Their keyword data reveals the strategy—'psg' (2.4M monthly searches), 'gremio' (439K), and 'brasileirão série a' (560K) aren't just keywords; they're cultural touchpoints with massive, underserved audiences. This isn't accidental globalization—it's surgical market penetration.
The Efficiency Play
With $15M in revenue and just 94 employees, 90min operates at a remarkable ~$160K revenue per employee—efficient for a media company. Their 56% organic traffic share suggests a content engine that compounds over time, not a paid acquisition dependency. The 5.6M backlinks signal authority and SEO maturity that would take years and millions to replicate. This is a business built for sustainability, not just growth.
The Trustpilot rating of 2.3/5 from 6 reviews is telling—not for the score itself, but for the limited volume. For a site with 2.2M monthly visitors, this suggests either a disengaged user base or a product that's frictionless enough that users don't need to complain. Given the organic search dominance, it's likely the latter: 90min solves a specific need (football news) so effectively that users don't need to engage beyond consumption.
- Niche dominance over general sports coverage
- SEO-first content strategy with 5.6M backlinks
- Multi-lingual, multi-cultural approach (France, Italy, Brazil)
- Lean operations with high revenue-per-employee
- PWA technology stack for mobile-first engagement
The Quiet Giant
90min proves that in a fragmented sports media landscape, owning specific cultural niches beats chasing broad audiences. Their playbook isn't glamorous, but it's profitable, defensible, and deeply aligned with how global football fans actually consume content.
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Football News & Transfer Rumours From 90min France, Italy & Brazil
Get the latest football news and transfer rumours from 90min — covering France, Italy and Brazil with updates on matches, players, clubs and expert analysis.
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About 90min.com
Get the latest football news and transfer rumours from 90min — covering France, Italy and Brazil with updates on matches, players, clubs and expert analysis.
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Technology Stack
90min.com uses 12 technologies across their website including Adobe Fonts, Google Fonts, OneTrust, DoubleClick Floodlight, and more.
Fonts
Adobe Fonts, Google Fonts
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, RSS, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
90min.com receives approximately 2.2M monthly visitors and ranks #33,586 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:42 on the site.
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This page provides publicly available information about 90min.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 90min.com directly at https://90min.com.