a23.com.au
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A23: The Quiet Giant of Australian GovTech
A 76-person firm generating $11M in revenue by solving complex digital transformation problems.
In a market saturated with digital agencies promising the moon, A23 operates with a different playbook: quiet expertise over loud marketing. With just 76 employees generating $11M in revenue, this Australian Systems Integrator is a masterclass in high-value B2B efficiency, focusing on government and private sector outcomes rather than vanity metrics.
"They aren't chasing scale; they are chasing impact. In the GovTech space, trust is the only currency that matters."
The Niche Strategy
A23's 'undefined' traffic share (100%) reveals a hyper-local focus: they are almost exclusively targeting the Australian market. This isn't a bug; it's a feature. By dominating the Canberra and broader AU ecosystem, they avoid the noise of global competition. Their search volume for 'a23' (11,240 monthly) suggests strong brand recall within a specific vertical, likely government contracts and enterprise partnerships.
The Efficiency Paradox
While their global rank (#7.7M) looks weak, their revenue-per-employee ratio is impressive. At roughly $145k per employee, A23 punches above its weight for a systems integrator. This suggests a lean operation focused on high-margin consulting and implementation services—specifically around Zero Trust and HPE GreenLake—rather than low-margin staffing.
The company's leadership, including CEO Natalie Legg and Chief Growth Officer Simon Metcalfe, has steered the firm toward cutting-edge cybersecurity and infrastructure. Their headlines focus on 'Zero Trust Outcomes' and 'HPE GreenLake,' positioning them not as generalists, but as specialists in secure, hybrid-cloud environments. This technical depth is likely the moat protecting their $11M revenue stream.
- Hyper-targeted Australian market focus (100% local traffic).
- High-value client retention (implied by 'great relationships').
- Specialized tech stack: Zero Trust, HPE, Fortinet.
- Lean team structure: 76 employees driving $11M revenue.
The Silent Performer
A23 proves you don't need massive web traffic to be a major player in government tech. You need trust, expertise, and the right relationships.
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Open Graph Image
https://a23.com.au/wp-content/uploads/2024/05/security-and-zero-trust.jpg
Meta Tags
A23 - Expertise to Support Your Digital Transformation
A23 is a Systems Integrator with Government and Private industry delivering outcomes through expert people, great relationships, and leading-edge technologies.
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About a23.com.au
A23 is a Systems Integrator with Government and Private industry delivering outcomes through expert people, great relationships, and leading-edge technologies.
Company Overview
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Technology Stack
a23.com.au uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
Security
HSTS
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PHP
CMS
WordPress
CDN
cdnjs
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Cloudflare
Traffic & Audience
a23.com.au receives approximately 2.4K monthly visitors and ranks #7,781,709 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:00 on the site.
The majority of a23.com.au's traffic comes from .
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