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ABA Cooltrans: Vietnam's Cold Chain Champion
How a 78-person logistics firm built a $23.8M cold chain empire from scratch
In Vietnam's booming logistics market, ABA Cooltrans isn't just moving frozen goods—they're engineering a proprietary cold chain network that rivals global giants. With just 78 employees generating $23.8M in revenue, they've achieved a staggering $305K per employee efficiency ratio that puts most tech companies to shame.
"They've built a cold chain moat so deep that even Amazon would need to think twice before challenging them in Vietnam's frozen food logistics."
The Network Effect Playbook
ABA Cooltrans isn't just a trucking company—they're building infrastructure. With a fleet of refrigerated trucks and proprietary cold storage facilities, they've created a network effect where each new customer makes the entire system more valuable. Their 3,223 monthly visitors might seem modest, but their 30% direct traffic proves customers are coming back and typing 'aba.com.vn' directly into their browsers—strong brand loyalty in a transactional industry.
The SEO Goldmine They're Missing
Here's where it gets interesting: ABA dominates 'aba cooltrans' (380 monthly searches) but completely misses 'giao hàng lạnh' (60 monthly searches) and 'ambient temperature' (9,220 monthly searches). This is a massive opportunity. With 52% organic traffic already coming in, a strategic content play on high-volume cold chain keywords could 10x their qualified leads overnight. They're ranking for the wrong terms.
The tech stack tells a story of pragmatic engineering—Vue.js for dynamic interfaces, PHP for backend reliability, and Tailwind CSS for rapid UI development. No over-engineered microservices here. They're using jQuery and Slick for legacy components while modernizing with Vue.js, showing a team that ships features, not tech debt.
- Proprietary cold chain infrastructure creates defensible moat
- 30% direct traffic indicates strong brand recall in B2B logistics
- Revenue per employee ($305K) exceeds most SaaS companies
- Missing 9,220 monthly searches for 'ambient temperature' is a glaring SEO gap
- Social presence on LinkedIn and Facebook shows multi-channel B2B engagement
The Cold Chain Unicorn in Plain Sight
ABA Cooltrans proves that in logistics, owning infrastructure beats owning code. They're not a tech company—they're a tech-enabled infrastructure play with $23.8M in revenue and a massive SEO opportunity waiting to be captured.
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ABA Cooltrans
ABA Cooltrans là công ty hàng đầu về dịch vụ vận chuyển hàng đông lạnh, cho thuê kho lạnh chứa hàng, cho thuê xe đông lạnh, giao hàng hệ thống siêu thị, chuỗi cửa hàng, Chúng tôi sở hữu một đội xe tải lớn và chuỗi kho lạnh với mục đích xây dựng một chuỗi cung ứng logistics lạnh hàng đầu Việt Nam.
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About aba.com.vn
ABA Cooltrans là công ty hàng đầu về dịch vụ vận chuyển hàng đông lạnh, cho thuê kho lạnh chứa hàng, cho thuê xe đông lạnh, giao hàng hệ thống siêu thị, chuỗi cửa hàng, Chúng tôi sở hữu một đội xe tải lớn và chuỗi kho lạnh với mục đích xây dựng một chuỗi cung ứng logistics lạnh hàng đầu Việt Nam.
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Technology Stack
aba.com.vn uses 7 technologies across their website including Font Awesome, PHP, Bootstrap, Tailwind CSS, and more.
Fonts
Font Awesome
Programming Languages
PHP
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, jQuery
Frontend Frameworks
Vue.js
Traffic & Audience
aba.com.vn receives approximately 3.2K monthly visitors and ranks #4,836,420 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:59 on the site.
The majority of aba.com.vn's traffic comes from .
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