abaxis.com
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The Piccolo Paradox: A Zombie Brand in MedTech
How a $300M acquisition created a digital ghost with 2,243 monthly visits
Abaxis.com isn't a thriving medical tech company—it's a digital tombstone. Once a pioneer in point-of-care blood chemistry, the brand now exists as a redirect shell, capturing a mere 2,243 monthly visits after being swallowed whole by Zoetis in 2018.
"This isn't a website—it's a 2018 acquisition artifact, preserved in digital amber while the world moved on."
The Ghost Workforce
With 422 employees and a CEO who vanished from the org chart years ago, Abaxis operates as a phantom limb of Zoetis. The contact page routes to zoetis.com, and the privacy email ([email protected]) confirms the complete absorption. Yet the brand persists in search results for 'abaxis europe gmbh'—a zombie keyword that won't die.
The Traffic Trap
The 2,243 monthly visitors aren't customers—they're confused searchers. 'Piccolo biochemistry panel' (370 monthly searches) and 'comp metabolic panel' (570 monthly searches) drive traffic to a dead end. The site ranks for clinical terms but converts zero, serving only as a 404 page with Zoetis branding.
The tech stack tells the story of a site frozen in time: jQuery, Bootstrap, and core-js—technologies that scream 'maintenance mode.' Yet Cloudflare and Google Analytics remain active, suggesting Zoetis still pays the hosting bill but invests nothing in the user experience. It's a digital mausoleum with working analytics.
- Zero new content since 2018 acquisition
- Traffic from legacy clinical search terms
- Complete brand absorption into Zoetis
- Active analytics on a dead site
The Acquisition Zombie
When $300M buys you a redirect page and 422 ghosts. This is what happens when brand equity dies before the domain does.
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Piccolo Xpress Blood Analyzer - Piccolo Xpress
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About abaxis.com
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Technology Stack
abaxis.com uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, unpkg
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
abaxis.com receives approximately 2.2K monthly visitors and ranks #7,130,715 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:34 on the site.
The majority of abaxis.com's traffic comes from .
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This page provides publicly available information about abaxis.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit abaxis.com directly at https://abaxis.com.