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Abode: The $23M Hospitality Bet
Inside the startup redefining luxury stays with 91 employees and zero public traffic data
In a world where Airbnb saturates the market, Abode is quietly building a $23.1M hospitality empire with just 91 employees—betting everything on 'exceptional stays' while their Trustpilot rating sits at a concerning 2.3/5. This is either a masterclass in bootstrap efficiency or a warning sign for investors.
"Abode isn't chasing scale—they're chasing 254K in revenue per employee while Airbnb chases billions."
The Experience-First Obsession
With Alex Watkinson as Chief Experience Officer and Amelia Spizzirri leading Guest Experience, Abode's leadership screams hospitality over technology. While competitors automate everything, this 91-person team is manually curating 'exceptional stays'—a strategy that explains their high revenue-per-employee but also their abysmal 2.3/5 Trustpilot rating. Either their experience is broken, or their customers are brutally honest.
The Zero-Traffic Paradox
Here's what doesn't add up: a $23M hospitality company with ZERO detectable monthly visits and no organic search presence. This isn't a typo. Abode is either running entirely offline, operating through exclusive B2B channels, or their digital footprint is so minimal it's invisible to standard analytics. For a company with Next.js and Google Analytics installed, this is either stealth mode or a SEO disaster.
Their tech stack tells a story of modernity—Next.js, Tailwind, Radix UI, and Google Maps—yet they're invisible online. This suggests a business model built on repeat customers, partnerships, or direct bookings that bypass traditional search funnels entirely. It's either brilliant channel control or complete digital neglect.
- Revenue-per-employee of $254K rivals top SaaS companies, not typical hospitality
- 2.3/5 Trustpilot with only 6 reviews suggests either tiny volume or selective feedback
- Zero organic traffic despite modern tech stack indicates non-search business model
- C-suite includes 'Chief Experience Officer'—a title that signals luxury positioning
The $23M Ghost in the Machine
Abode proves you can build a massive hospitality business without anyone knowing you exist—whether that's sustainable or suspicious depends on which side of the transaction you're on.
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Abode | Accommodation
Discover unique properties and enjoy exceptional stays.
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Abode Co.
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Reviews (6)
Great company with quality service and…
Great company with quality service and people that care about the job they do. I highly recommend people go to Abode for their accommodation needs.
If I could give this company a zero
If I could give this company a zero, I would. They operate via illegal and and usurious practices to nickel and dime you. We signed up for a REFUNDABLE deposit, paying extra for so. When we asked to cancel the reservation and for our money back, well over 30-60 days before the stay we were told that we would forfeit the deposit. Their terms are misleading. On top of that, we arrived and the place was not ready. The cleaning team was still there, the unit was infested with fruit flies and their appliances are malfunctioning. They are attempting to charge me $400 for a wine fridge that we did NOT damage. It cracked because it was a piece of crap and due to the excessive heat in the unit. I would NEVER rent with this company again. In my opinion they are some money grabbing gentrifiers who purchase and rent properties in underserved communities and will not allow locals to rent from them. In my opinion they are racist and only out for self. I am disputing the return of my deposit (which I was only made aware of the day before check in). I also plan to go to the Better Business Bureau on them due to their shady practices.
Do not book through Abode
Do not book through Abode. I booked, confirmed and paid for accomodation in January, filling in ALL relevant information. Two days b4 I arrived they threatened to cancel my booking and treat it as a no-show, unless I openend myself up to a scam by sharing sensitive (and uncessary) information by email to an unknown 3rd party. They also asked for impossible information. You have been warned.
I booked my stay based on the glowing…
I booked my stay based on the glowing description and photos provided, but I was extremely disappointed to find that the accommodation and location were nothing like what was advertised. To make matters worse, customer service was completely unhelpful and uninterested in addressing my concerns. I reached out multiple times, only to be met with indifference and excuses. It was clear that they had no intention of resolving my issues or ensuring a pleasant stay. I highly recommend avoiding this place. Save yourself the frustration and disappointment.
Never book with Abode and Airbnb!
In late March we booked a stay with Abode (Memphis) via Airbnb for what should have been a great retirement trip for my father. Abode (Memphis) completely ruined it for us with their predatory cancellation policy to the point that they tried extorting 500 USD from us to change the dates of our reservation. Airbnb was equally complicit in this demand. They even presented it to us as their final solution to our issues. Extremely disappointing. For people who travel a lot, we have never encountered such unprofessional and predatory online booking service. Stay away from Abode and from Airbnb!
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About abode.co
Discover unique properties and enjoy exceptional stays.
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Technology Stack
abode.co uses 8 technologies across their website including Google Maps, Datadog RUM, Google Analytics, Priority Hints, and more.
Maps
Google Maps
Analytics & Marketing
Datadog RUM, Google Analytics
Performance
Priority Hints
UI Libraries
Radix UI
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Next.js
Traffic & Audience
abode.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about abode.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit abode.co directly at https://abode.co.