Traditional SaaS metrics scream at this data: zero web traffic, no organic keywords, no backlinks. Yet the revenue is undeniable. This isn't a failure of digital marketing—it's a deliberate strategy. Fitforme likely operates as a B2B2C model, white-labeling fitness solutions to gyms, insurers, or corporate wellness programs. The public-facing domain is a ghost ship while the real business happens through API integrations and enterprise contracts.

With Haris Fazlic as Head of App, the product focus is clearly mobile-first. The $296K revenue per employee ratio suggests high-value enterprise contracts rather than consumer subscriptions. They've bypassed the crowded consumer fitness app market entirely, instead embedding their technology into other companies' ecosystems. This is the classic infrastructure play: be the invisible backbone, not the flashy frontend.