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The Infios Rebrand: Körber's Silent Pivot
A $13.9M revenue play hiding behind a domain redirect and a fresh coat of paint
Accellos.com is dead. Long live Infios. But this isn't just a rebrand—it's a strategic stealth play by Körber to repackage their supply chain legacy for a cloud-native future. If you're looking for Accellos, you've already missed the memo.
"The domain redirects, but the business model is doubling down on enterprise supply chain complexity."
The Körber Absorption
Infios isn't a startup—it's the resurrected ghost of Accellos, swallowed whole by Körber Supply Chain Software. The 96 employees and $13.9M revenue figure represent a mature product line, not a greenfield venture. This is legacy WMS (Warehouse Management System) tech rebranded for the API-first era.
The Traffic Mirage
With 0 public monthly visits and no organic keywords, this is a B2B black hole. They don't need SEO—they need RFPs. The move to 'Infios' is likely about unifying Körber's sprawling software portfolio under one brand, not chasing inbound leads. If you're finding them organically, you're the exception.
The tech stack tells the real story: Tailwind CSS, Vite, and PWA support suggest a modern frontend rewrite grafted onto older backend logic. They're keeping the UI fresh while the core architecture likely still runs on the heavy machinery of enterprise logistics. It's a ship of Theseus for supply chain nerds.
- Legacy WMS DNA with a cloud-native wrapper
- Körber's strategic rebrand to consolidate market presence
- Zero reliance on inbound marketing—enterprise sales driven
- Modern frontend stack masking older backend infrastructure
This is a rebrand, not a revolution
Infios is Körber's attempt to make legacy logistics software palatable to modern buyers. For founders, it's a lesson in brand evolution; for investors, it's a stable asset in a boring but critical vertical.
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Körber Supply Chain Software is now Infios - Relentlessly making supply chains better.
Körber Supply Chain Software is now Infios. The future is better when supply chains work better. We are meeting you where you are to create the future you need.
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About accellos.com
Körber Supply Chain Software is now Infios. The future is better when supply chains work better. We are meeting you where you are to create the future you need.
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accellos.com uses 12 technologies across their website including Cookiebot, Google Tag Manager, Google Analytics, Lazy Loading, Priority Hints, and more.
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Cookiebot
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Google Tag Manager, Google Analytics
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Lazy Loading, Priority Hints
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Twitter Cards, PWA
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Vite
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Ant Design
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accellos.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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