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Accruent: The Quiet Giant in Asset Management
How a $238M revenue company dominates workplace management without the hype
While tech startups chase AI headlines, Accruent quietly manages billions in built environments. This is the infrastructure behind your office, your hospital, and your warehouse—software that doesn't need to be flashy because the work it does is essential.
"Accruent doesn't sell dreams—it sells control over physical assets. In a world obsessed with the virtual, they're building the digital backbone of the physical world."
The Invisible Infrastructure
Accruent's domain is unsexy but critical: CMMS (Computerized Maintenance Management Systems), workplace management, and asset tracking. With 33% organic search traffic and 43% direct visits, they've built a moat not through virality, but through necessity. When your HVAC system fails or your facility needs compliance reporting, you don't Google 'cool tech'—you go straight to the tool that works.
The Traffic Paradox
Here's the fascinating data anomaly: Accruent's top keyword is 'dropbox3' with 97K monthly searches—far exceeding their brand search (1K) or even 'cmms' (17K). This suggests either a massive legacy product footprint or a brilliant SEO arbitrage strategy. Either way, it reveals a company with deep enterprise entrenchment that transcends typical SaaS growth patterns.
The company's tech stack tells the story of pragmatic engineering: jQuery and Bootstrap for reliability, Tailwind for modern UI, and Clarity for user analytics. This isn't a bleeding-edge stack—it's a battle-tested one. When you're managing critical infrastructure, you can't afford experimental frameworks.
- Revenue-to-employee ratio of ~$200K—healthy for enterprise software
- Global reach with traffic from undefined markets (data suggests privacy-focused analytics)
- Backed by $74.6M in funding—strategic, not speculative
- Leadership focused on product & tech (Richard Leurig) over marketing hype
The Unsexy SaaS Winner
Accruent proves that in enterprise software, boring is the new black. Their $238M revenue isn't built on hype—it's built on being indispensable when the lights go out.
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People, Facilities, and Asset Management Software | Accruent
Accruent's software helps workplace & asset management organizations unify their built environments for better management of people, places, and resources.
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About accruent.com
Accruent's software helps workplace & asset management organizations unify their built environments for better management of people, places, and resources.
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accruent.com uses 22 technologies across their website including Font Awesome, HSTS, Contentful, and more.
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accruent.com receives approximately 158.6K monthly visitors and ranks #285,135 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:39 on the site.
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