achievethecore.org
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The Invisible Giant of EdTech
How a $16.6M nonprofit quietly powers the American classroom
While Silicon Valley chases edtech unicorns, Student Achievement Partners is building the foundational infrastructure for American education. Achievethecore.org isn't just a resource hub—it's the operating system for Common Core implementation.
"They're not selling software. They're selling curriculum alignment at scale—and teachers are buying in."
The Teacher-Led Revolution
With 81,201 monthly visits and 47% coming from organic search, Achievethecore.org proves that teachers don't need flashy UX—they need reliable, grade-level resources. The site's top keywords aren't branded; they're specific standards like '4.oa.3' (740 monthly searches) and '4.nbt.b5' (260 monthly searches). Teachers are searching for solutions, not brands.
The Standards-First Strategy
While competitors build proprietary curricula, SAP democratizes alignment. Their top pages—ELA/Literacy and Mathematics Classroom Resources—serve as the de facto lesson plan library for educators navigating Common Core. The 90.5% domestic traffic share suggests they've cornered the U.S. public school market without a single sales call.
- 92 employees generate $16.6M in revenue ($180K/employee)—remarkable efficiency for a nonprofit
- 47% organic traffic indicates strong SEO moat built on educational authority
- GitHub presence (github.com/achievethecore) signals open-source commitment to transparency
- Social profiles unified under 'LearnwithSAP' brand shows strategic evolution
The leadership team reveals SAP's dual focus: Adrienne Williams (Literacy) and Aly Martinez (Math) represent the core competencies. The transition to LearnwithSAP.org suggests a rebranding to emphasize professional learning over static resources—likely a response to evolving market needs.
The Quiet Monopoly
Achievethecore.org isn't competing with publishers; it's becoming the reference layer they all build upon. With $16.6M in revenue and 81K monthly teachers visiting, SAP has achieved what most edtech startups fail at: becoming indispensable without being intrusive.
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About achievethecore.org
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Technology Stack
achievethecore.org uses 13 technologies across their website including HSTS, reCAPTCHA, WordPress, Pinterest Tag, Twitter Pixel, and more.
Security
HSTS, reCAPTCHA
CMS
WordPress
Advertising
Pinterest Tag, Twitter Pixel, LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Inspectlet, Google Tag Manager, Google Analytics
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Lazy Loading
UI Libraries
Ant Design
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achievethecore.org receives approximately 81.2K monthly visitors and ranks #394,866 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:43 on the site.
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