action.com
Get leads like Action — and thousands more
Build targeted lists by tech stack, traffic, and more
Action: The Dutch Titan You've Never Heard Of
How a €8B discount retailer built a 39M monthly visit empire without Silicon Valley hype
While everyone obsesses over Amazon, a Dutch discount giant is quietly dominating European e-commerce with 39 million monthly visits and $8.2B in revenue. Action.com isn't just a store—it's a masterclass in relentless, low-key execution.
"They don't chase trends; they dominate the mundane. Action wins by being everywhere, for everyone, every day."
The Unsexy Empire
With 25,704 employees and 2,500+ stores across Europe, Action has built a logistics machine that makes Amazon look niche. Their secret? Obsessing over the €1-10 price point. While others chase premium, Action owns the impulse buy. The result: 6,000+ products in decoration, cleaning, and personal care that turn browsers into habitual buyers. Their direct traffic (45%) proves they've built a brand that doesn't need Google to survive.
SEO as a Weapon
Their keyword strategy is brutally efficient. 'Action' alone drives 1.3M monthly searches. But the real genius is in the long tail: 'action webshop' (12K), 'action folder' (10K), 'aktion' (14K). They've turned their brand into a generic term across multiple languages. With 619,955 backlinks, they've built an SEO moat that's nearly impossible to replicate. This isn't accidental—it's a 20-year compound interest story in search authority.
The Trustpilot score of 1.7/5 with 1,972 reviews reveals a fascinating tension. While customers buy relentlessly (39M visits monthly), they're not satisfied. This isn't a bug—it's a feature of the discount model. Action trades perfection for accessibility, and the numbers prove the trade-off works. Their tech stack (Tailwind, Vite, PWA) is modern but pragmatic, focused on speed and conversion, not bleeding-edge innovation.
- Built a €8B business on the psychology of impulse buying
- Owns the 'discount' keyword across multiple European markets
- Direct traffic rivals search—brand loyalty in a commodity space
- Modern tech stack (Vite, PWA) without the Silicon Valley vanity
- Operates at scale with 25K+ employees while staying agile
The Anti-Startup Success Story
Action proves that in e-commerce, boring beats hype, consistency beats innovation, and owning the mundane beats chasing the shiny. For founders and investors, it's a masterclass in building a real business, not just a valuation.
What tech stack does Action use?
How much traffic does Action get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Action's audience located?
Who competes with Action?
Device Distribution
What keywords does Action rank for?
5 keywordsHow is Action's SEO?
Open Graph Image
https://www.action.com/favicons/favicon-540x540.png
Meta Tags
Welcome to the Action website
6000+ products in decoration, cleaning, personal care and more ✓ For less than you expect ✓ Always nearby. Check out our assortment on the Action website. | Bezoek vandaag jouw favoriete Action winkel in Nederland!
H1 Tags
What is Action's revenue?
Who works at Action?
Loading leads...
What do customers think of Action?
Action
Categories
Activity & Engagement
Contact Information
Reviews (20)
La bravissima commessa Monia di Action…
La bravissima commessa Monia di Action a Terracina è stata super gentile ed efficiente. Complimenti
Ho trovato lo staff di action di…
Ho trovato lo staff di action di Altamura onesti e professionali. Complimenti
Action grumo Nevano top solo per la…
Action grumo Nevano top solo per la ragazza ADA super disponibile e gentile molto molto cordiale ..🩷 ci tornerò anche se è distante ma preferisco venire qui
I bought the triple diamond knifes and…
I bought the triple diamond knifes and there cutting my cheese or meat like it's butter for the sun. For that price it's a beautiful( knives) way to use
Good shop for home tools/appliances
Good shop for home tools/appliances. But you won't find everything. I deeply recommend you checking their website before going to the shop, to avoid wasting time and money. Nice workers, and really help you when you ask them.
Frequently Asked Questions about Action
What is Action's Revenue?
What does Action do?
How fast is Action growing?
How do people interact with Action?
How do people find Action?
Who uses Action?
What technologies does Action use?
Who are Action's competitors?
What do customers think of Action?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Action?
Contact Information
What are Action's key pages?
Export action.com Data
Download the complete tech stack, analytics, leads, and company data for action.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About action.com
6000+ products in decoration, cleaning, personal care and more ✓ For less than you expect ✓ Always nearby. Check out our assortment on the Action website. | Bezoek vandaag jouw favoriete Action winkel in Nederland!
Company Overview
action.com Key Pages
Contact action.com
Phone Numbers
Technology Stack
action.com uses 15 technologies across their website including HSTS, Cloudflare, Vercel, Cookiebot, and more.
Security
HSTS
Cloud & Hosting
Cloudflare, Vercel
Privacy & Consent
Cookiebot
Advertising
DoubleClick Floodlight, Microsoft Ads
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Traffic & Audience
action.com receives approximately 39.4M monthly visitors and ranks #923 globally. The website has a bounce rate of 33% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 2:55 on the site.
The majority of action.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is action.com?
What technologies does action.com use?
How popular is action.com?
Related Searches
This page provides publicly available information about action.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit action.com directly at https://action.com.