adanola.com
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Adanola: The $50M Stealth Giant
How a UK-based activewear brand quietly dominated the DTC landscape with 1.9M monthly visitors.
Adanola isn't just selling leggings; they are engineering a lifestyle monopoly. While competitors burn cash on celebrity endorsements, Adanola has quietly built a $50.9M revenue engine fueled by organic search and cult-like brand loyalty.
"With 54% direct traffic, Adanola doesn't rely on algorithms—they rely on addiction."
The SEO Moat
Adanola's growth strategy is a masterclass in capturing intent. Ranking for 'adanola' (80k monthly searches) is expected, but they also capture misspellings like 'andola' and 'adenola'—a sign of massive brand awareness. Their organic search traffic sits at 37%, a healthy baseline that reduces CAC and ensures sustainable growth.
Community as Currency
With 20,794 Trustpilot reviews and a 4.2/5 rating, Adanola has turned customers into evangelists. Their social presence—spanning TikTok, Instagram, and Facebook—isn't just for show; it's a feedback loop. The brand leverages user-generated content to validate quality, creating a self-sustaining marketing flywheel that traditional advertising can't replicate.
The leadership team, led by founder Hyrum Cook, has optimized for agility. With 156 employees, the company maintains a lean operational structure despite nearly $51M in revenue. Their tech stack—built on jQuery, Tailwind CSS, and Google Analytics—prioritizes speed and conversion over flashy innovation, proving that functional beats fancy when scaling a DTC empire.
- Dominant Direct Traffic (54%): Indicates a strong brand recall and repeat purchase behavior.
- High Review Volume: 20k+ reviews suggest rigorous quality control and customer satisfaction.
- Global Ambiguity: Traffic data shows 'undefined' regions, hinting at VPN usage or privacy-focused analytics, masking their true international footprint.
The Quiet Behemoth
Adanola proves that in the attention economy, the strongest moat is a product that sells itself.
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Traffic & Engagement
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Backlinks & Authority
Search Traffic
Top Organic Keywords
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5 keywordsHow is Adanola's SEO?
Open Graph Image
https://cdn.shopify.com/s/files/1/2156/4663/files/social_sharing_image.png?v=1727189669
Meta Tags
Adanola
Adanola is designed to be as versatile as your lifestyle. We’re on a mission to create high quality activewear and wardrobe essentials accessible to everybody. Every piece is designed to make you feel like your very best self, whatever you're doing.
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Adanola
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Activity & Engagement
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Reviews (20)
Gracie was very helpful and got my…
Gracie was very helpful and got my issues resolved within a matter of minutes :) thank you, amazing service.
Grace and Eve are super helpful !
The replies were super quick by Grace and Eve.They solved my issue super efficiently.Only because of their help I will continue to shop at Adanola !! Thanks again girls!
Good communication
Quick response from my initial enquiry and reached a prompt resolution with Ellie-Mae. Great service thank you!
Always high quality goods
Always high quality goods. Bought the leggings in 7/8 length as I'm a short lady but they fit like a dream, just on the ankle with no bunching. Fabric is buttery soft and there is such a great range of colours to choose from. Delivery was less than 48 hours from ordering - exception service and quality!
Excellent customer service by Caity who…
Excellent customer service by Caity who was so prompt in resolving my query. Communication was so efficient & all resolved in a timely manner, I immediately ordered another item. Well done Caity you are an asset to Adanola.
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About adanola.com
Adanola is designed to be as versatile as your lifestyle. We’re on a mission to create high quality activewear and wardrobe essentials accessible to everybody. Every piece is designed to make you feel like your very best self, whatever you're doing.
Company Overview
adanola.com Social Media
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Phone Numbers
Technology Stack
adanola.com uses 30 technologies across their website including Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Marketing Automation
LoyaltyLion
Traffic & Audience
adanola.com receives approximately 2.0M monthly visitors and ranks #21,676 globally. The website has a bounce rate of 43% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 2:22 on the site.
The majority of adanola.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about adanola.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit adanola.com directly at https://adanola.com.