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Addi: The $527M Bet on Frictionless Credit
How a Colombian fintech is rewriting the rules of buy-now-pay-later in Latin America
In a market where traditional banks demand paperwork and credit cards, Addi is building a financial future on instant decisions and zero friction. With 9.5M monthly visits and $527M in funding, they're not just offering installments—they're engineering a new credit infrastructure for Latin America.
"Addi isn't just a payment method—it's becoming the default credit layer for Latin America's digital economy."
The Growth Engine
With 62% direct traffic and 'addi' as the top keyword (150K monthly searches), Addi has achieved remarkable brand dominance. The 98.6% traffic concentration in one undefined region (likely Colombia) suggests they've captured their home market. Their growth strategy is clear: own the brand, own the search, own the customer relationship.
The User Experience
Addi's promise—'Compra lo que quieres hoy, págalo después'—resonates because it eliminates traditional banking barriers. With 35% organic search traffic, they're capturing intent from users actively seeking buy-now-pay-later solutions. Their tech stack (Bootstrap, Ant Design, Framer) prioritizes speed and mobile-first experience, critical in markets where mobile is the primary banking channel.
The company's leadership team combines deep financial expertise with growth hacking DNA. CFO Cathrin Kalbfell brings institutional rigor, while Head Growth André Farah drives user acquisition. This dual focus on financial discipline and aggressive expansion explains their ability to scale from zero to $183.6M in revenue while maintaining a 3.2/5 Trustpilot rating—indicating they're prioritizing scale over perfection.
- Dominant brand search with 150K monthly 'addi' searches
- High-intent traffic: 40K searches for 'addi aliados' (merchant partners)
- Direct traffic supremacy (62%) signals strong brand recall
- Multi-country expansion: Mexico Head Credit role indicates geographic diversification
Addi is building the credit infrastructure Latin America needs
With $527M in funding and 9.5M monthly users, they're positioned to become the default payment layer across the region. The question isn't if they'll scale—it's how quickly they can expand beyond Colombia and Mexico.
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5 keywordsHow is Addi's SEO?
Open Graph Image
https://framerusercontent.com/assets/8Hhy9sRJUr3NC5YbnftP6MrFAOQ.jpg
Meta Tags
Paga a cuotas sin papeleos ni tarjeta de crédito con Addi
Compra lo que quieras a cuotas y sin enredos. Paga con Addi en tus tiendas favoritas físicas, online o en nuestro Marketplace.
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Reviews (1)
me mandan informacion de una cliente que no soy yo
Desde hace tiempo, recibo comunicaciones de esta empresa que van dirijidas a Mariela Hurtado Lopez Dieci. No se quien es esa senora pero me mandan todo lo suyo. Estractos de cuenta, ofertas, todo! Les he respondido muchas veces diciendo que se equivocan y que yo no soy cliente suya. Aun asi no me hacen ni caso y sigo recibiendo imformacion privada de esta mujer, que NO SOY YO Salome Lopez
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About addi.com
Compra lo que quieras a cuotas y sin enredos. Paga con Addi en tus tiendas favoritas físicas, online o en nuestro Marketplace.
Company Overview
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Technology Stack
addi.com uses 15 technologies across their website including Font Awesome, Google Fonts, Framer, DoubleClick Floodlight, Google Ads, and more.
Fonts
Font Awesome, Google Fonts
CMS
Framer
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
addi.com receives approximately 9.5M monthly visitors and ranks #5,488 globally. The website has a bounce rate of 29% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 2:35 on the site.
The majority of addi.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about addi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit addi.com directly at https://addi.com.