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Addmi: The 15-Person POS Disruptor
Why a tiny team's transparent pricing model threatens legacy players
While Square and Toast build massive enterprise empires, a 15-person startup in the travel and tourism sector is quietly proving that restaurant POS doesn't need to be a complex, contract-laden nightmare. Addmi is betting that simplicity and transparency are the ultimate competitive advantages.
"They're not selling software—they're selling freedom from the enterprise POS trap."
The Hidden Customer Problem
Addmi's traffic tells a fascinating story. With 60% direct traffic and only 20% organic search, their customers aren't discovering them through SEO—they're being referred. The keywords driving traffic ('ohanas', 'saggios', 'pookies') suggest they're deeply embedded in specific restaurant chains or regional markets, likely through word-of-mouth from early adopters who are tired of enterprise POS bloat.
The Revenue Efficiency Play
At $1.3M revenue with 15 employees, Addmi is generating $86,000 per employee—remarkably efficient for a SaaS company. This isn't a venture-scale play chasing 10x growth; it's a profitable, sustainable business model. They're proving that you don't need 200 engineers to build a POS that actually works for restaurants.
The tech stack reveals their philosophy: Tailwind CSS, PWA, and AWS. No custom native apps, no complex infrastructure. They're building for speed and reliability, not feature bloat. The Progressive Web App approach means restaurants can run it on any device without app store dependencies—a critical advantage for operators who need flexibility.
- Transparent, transaction-based pricing with zero contracts (a direct shot at enterprise POS lock-in)
- All features included—no tiered pricing or nickel-and-diming
- Built specifically for fast checkout and split payments (critical for hospitality)
- 15-person team executing with surgical precision
The Small Team Advantage
Addmi isn't trying to be everything to everyone. They're building a focused, transparent POS for restaurants that value simplicity over complexity. In a market dominated by legacy players and venture-funded giants, being small might be their biggest moat.
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Transparent POS for Restaurants | Addmi
A modern POS built for fast checkout and split payments. Transparent, transaction-based pricing. No contracts. All features included in one platform.
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About addmi.com
A modern POS built for fast checkout and split payments. Transparent, transaction-based pricing. No contracts. All features included in one platform.
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addmi.com uses 16 technologies across their website including YouTube Embed, HSTS, Amazon Web Services, AWS CloudFront, and more.
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Traffic & Audience
addmi.com receives approximately 21.1K monthly visitors and ranks #977,531 globally. The website has a bounce rate of 47% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 2:29 on the site.
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