While tech giants battle for consumer attention, addonnetworks.com operates in the invisible infrastructure layer where connectivity is non-negotiable. This isn't a startup chasing viral moments—it's a precision engineering firm with 72 employees and $19.4M in revenue, quietly building the physical backbone of modern networks.

"They're not selling software licenses—they're selling physical connectivity that happens to be ordered online."

The leadership team structure tells the story: multiple VPs of Sales (Dennis Kondash, Tom Hurley, Greg Avery, Sam Walker) focused on strategic accounts and EMEA/India expansion. This isn't a product-led growth play—it's enterprise sales with technical expertise. CTO Patrick Beard likely ensures the technical specifications match the physical reality of what ships. The revenue-to-employee ratio ($269K per employee) suggests high-value, low-volume transactions typical of specialized hardware.

• Revenue concentration: $19.4M from 72 people = $269K/employee (enterprise hardware margins)
• Traffic quality over quantity: 33K monthly visits but 46% from undefined geos suggests global B2B reach
• Search strategy: Dominating part-specific queries rather than broad category terms
• Sales structure: 5+ sales VPs indicate heavy account management focus