9:41
adevinta.com
Screenshot of adevinta.com
adevinta.com favicon

adevinta.com

18 technologies
VerifiedVisit33.9K/mo$1.6B8.6K18 Tech25 Leads
Deep Dive

Adevinta: The European Classifieds Titan

A deep dive into the €1.5B revenue giant reshaping online commerce

While Silicon Valley chases AI unicorns, a European behemoth quietly dominates the classifieds market with a portfolio worth over $1.5B. Adevinta isn't just listing jobs and apartments; it's the infrastructure of European commerce.

8,631
Global Employees
$1.57B
Annual Revenue
3.4M
Backlinks
2.3/5
Trustpilot Score

"Adevinta proves that in the classifieds game, owning the marketplace infrastructure is more valuable than chasing the latest tech trend."

The Portfolio Powerhouse

Adevinta's strategy isn't about a single vertical; it's about ecosystem dominance. From consumer goods to real estate, holiday rentals, and jobs, they've built a diversified portfolio that captures value across the entire lifecycle of European assets. This isn't a startup pivot; it's a calculated empire.

The Trust Paradox

Here's the tension: Adevinta generates massive traffic and revenue, yet their Trustpilot rating sits at a mediocre 2.3/5. For founders, this is a critical lesson. In classifieds, utility often trumps sentiment. Users return because the platform works, not because they love the brand—proving that in B2C marketplaces, frictionless transactions beat emotional connection.

The tech stack reveals a pragmatic, legacy-aware approach. jQuery and Bootstrap remain core tools, suggesting a focus on stability over bleeding-edge innovation. Yet, the presence of Tailwind CSS and modern security headers (HSTS) shows they aren't stuck in the past. This is a company optimizing for reliability, not flashy tech demos.

  • Revenue Scale: $1.57B annually places them in the top tier of European tech
  • Traffic Volume: 33,860 monthly visits to the corporate domain alone
  • Backlink Authority: 3.4M backlinks signal massive SEO dominance
  • Operational Scale: 8,600+ employees across multiple European markets
No flashy AI integration visible
Massive revenue and scale
Low public engagement scores
Diversified portfolio across verticals
Legacy tech stack (jQuery/Bootstrap)
Dominant backlink profile

The Unsexy Billion

Adevinta proves that in enterprise software, boring beats brilliant every time. They aren't chasing trends—they're owning the fundamentals of European digital commerce.

What tech stack does Adevinta use?

22 detected
Programming Languages1
Privacy & Consent1
E-commerce & Payments1
Analytics & Marketing1
Performance1
Web Standards1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Static

How much traffic does Adevinta get?

Traffic & Engagement

33.9K
Monthly Visits
-31.0%
2.7
Pages/Visit
4:47
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend-37%
53.7K
Oct 2025
Oct
49.1K
Nov 2025
Nov
33.9K
Dec 2025
Dec

Rankings

#702,338
Global Rank
#69,415
Netherlands Rank
Online Services
Category

Backlinks & Authority

3.5M
Backlinks
2.5K
Ref. Domains
48
Authority Score
Low
Penalty Risk
Backlinks Trend+86%
1.9M
Jul 2025
Jul
1.6M
Aug 2025
Aug
2.1M
Sep 2025
Sep
2.5M
Oct 2025
Oct
3.0M
Nov 2025
Nov
3.5M
Dec 2025
Dec

Search Traffic

Organic
32.7K

Top Organic Keywords

#8marktplaats
2,740,000 vol66.6%
#6markplaats
90,500 vol7.3%
#7marketplaats
12,100 vol1.3%
#32emr main
1,000 vol1.1%
#6marktplats
8,100 vol1.1%

Where is Adevinta's audience located?

🇳🇱Netherlands19.9%
🇩🇪Germany19.7%
🇪🇸Spain14.9%
🇪🇬Egypt8.8%
🇺🇸United States6.7%

Device Distribution

Desktop73.8%
Mobile26.2%

How is Adevinta's SEO?

Meta Tags

title19 chars

Homepage - Adevinta

description142 chars

Adevinta is a leading online classifieds group in Europe. Our portfolio spans consumer goods, mobility, real estate, holiday rentals and jobs.

og:title

Homepage

languageEN-US

H1 Tags

h1Changing Commerce Together

Schema Types

Unknown

What is Adevinta's revenue?

$1.6B
Annual Revenue
8,631
6%
Employees
$182K
Revenue/Employee
Barcelona, ESP
Headquarters

Who works at Adevinta?

Loading leads...

What do customers think of Adevinta?

adevinta.com

adevinta.com

2.3
7 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
2/21/2023

Contact Information

Address:
US

Reviews (1)

Filter by rating:
Frank RaynerVerified
1/13/2026
🇨🇦 Canada10 reviewsOrganicUnverified
Experience date: 1/12/2026
“Adevinta Turned Kijiji Into a Pay-to-Fail Platform”

Subject I am following up because your previous response — or lack thereof — only reinforces my absolute disgust with Kijiji’s customer support and the astonishingly poor logic behind your advertising system. Let me be crystal clear: this is not a “misunderstanding.” This is a fundamental failure of design, disclosure, and basic respect for paying customers. It is now over eight hours since my ad was placed and paid for. According to your own metrics — as shown clearly in the attached screenshots — the ad has received zero page views. Not low engagement. Not poor performance. Zero. At the same time, another ad for the exact same vehicle, placed differently, has received hundreds of views. The contrast could not be more obvious. The reason, as your support casually admitted after my money was taken, is that WANTED / SWAP ads are filtered out and do not appear in the main browsing sections. That raises an unavoidable question: What possible logic justifies selling paid promotions for ads that your own system intentionally hides? Where — exactly — do you clearly and unambiguously explain before payment that certain ad types are functionally invisible? Where do you warn users that they may be paying for an ad that will never appear where buyers actually look? You don’t. Instead, Kijiji: Accepts payment upfront Applies hidden filters that destroy visibility Delivers zero exposure Then hides behind “that’s how it works” when challenged That is not a technical oversight. It is misleading by design. Since Adevinta took over, this platform has gone relentlessly downhill. What was once a usable marketplace is now an overpriced, over-filtered, poorly thought-out system that punishes users for trusting it. Every design choice seems engineered not to help sellers succeed, but to extract money first and deflect responsibility afterward. I am writing this at 3:00 AM because I am still angry — angry at wasting hours of my time, angry at being treated with contempt by support, and angry at realizing that Kijiji no longer values the people who actually fund the platform. Is your programming team truly unaware that filters which suppress ads also suppress page views — the very metric you sell promotions on? Or is the expectation that users simply won’t notice until it’s too late? Either explanation is unacceptable. This experience has made one thing very clear: Kijiji is no longer a serious marketplace. It is a cautionary tale. And I will continue to make that known publicly until this practice is either fixed or properly exposed. You should be ashamed of how this is being handled.

Frequently Asked Questions about Adevinta

What is Adevinta's Revenue?
Adevinta generates approximately $1.6B in annual revenue. With 8,631 employees, that's $182,000 per employee.
What does Adevinta do?
Adevinta is a leading online classifieds group in Europe. Our portfolio spans consumer goods, mobility, real estate, holiday rentals and jobs.
How fast is Adevinta growing?
Adevinta has declined by 31.0% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Adevinta?
When visiting Adevinta, visitors view an average of 2.7 pages per visit, and spend around 4:47 on the site, and the bounce rate is 58.2%.
How do people find Adevinta?
1.1K people (3%) visit Adevinta directly. 32.7K (97%) find them through organic search.
Who uses Adevinta?
Adevinta's top market is Netherlands with 6.7K visitors (19.9%). Germany is 2nd with 6.7K (19.7%). Spain is 3rd with 5.1K (14.9%).
What technologies does Adevinta use?
Adevinta uses 18 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, HSTS, reCAPTCHA, PHP.
Who are Adevinta's competitors?
Adevinta's main competitors include Reliance, Life. These companies operate in similar markets and compete for the same customer base.
What do customers think of Adevinta?
Adevinta has a Trustpilot score of 2.3 out of 5 (2 stars) based on 7 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Adevinta?

What are Adevinta's key pages?

Export adevinta.com Data

Download the complete tech stack, analytics, leads, and company data for adevinta.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About adevinta.com

Adevinta is a leading online classifieds group in Europe. Our portfolio spans consumer goods, mobility, real estate, holiday rentals and jobs.

Company Overview

adevinta.com
Website
18
Technologies
25+
Employees

adevinta.com Key Pages

Contact adevinta.com

Technology Stack

adevinta.com uses 18 technologies across their website including Google Fonts, HSTS, reCAPTCHA, PHP, and more.

Fonts

Google Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

Ghost, WordPress

Privacy & Consent

CookieYes

E-commerce & Payments

WooCommerce

Frequently Asked Questions

What is adevinta.com?
Adevinta is a leading online classifieds group in Europe. Our portfolio spans consumer goods, mobility, real estate, holiday rentals and jobs.
What technologies does adevinta.com use?
adevinta.com uses 18 technologies including Google Fonts, HSTS, reCAPTCHA, and 12 more. View the full tech stack analysis above.
Is adevinta.com hiring?
Check adevinta.com's careers page for current job openings and opportunities. The company has 25+ known employees.

Related Searches

adevinta.com pricingadevinta.com reviewsadevinta.com alternativesadevinta.com loginadevinta.com careerswhat is adevinta.comadevinta.com tech stackadevinta.com contactadevinta.com vs competitorsadevinta.com featureshow to use adevinta.comadevinta.com integrations

This page provides publicly available information about adevinta.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit adevinta.com directly at https://adevinta.com.