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Adherium: The Quiet Giant in Respiratory eHealth
A $14M revenue company with 56 employees solving patient adherence through data
In the shadowy corners of health tech where B2B SaaS meets chronic disease management, Adherium operates with surgical precision. They're not chasing viral moments—they're building a $14.1M business solving one of healthcare's most expensive problems: medication adherence in respiratory patients.
"Adherium isn't chasing growth hacks—they're building infrastructure that keeps asthma and COPD patients alive. That's not sexy, but it's $14M in revenue."
The Invisible Product
With only 2,074 monthly visits, Adherium's website is a ghost town. But that's the point. Their customers aren't browsing—they're enterprise clients (payers, providers) buying into a platform that tracks inhaler usage, monitors adherence, and manages patient data. The low web traffic signals a sales-led, not marketing-led, growth model. You don't Google 'Adherium' when you're a hospital system—you get a demo.
The B2B2C Playbook
Adherium's secret sauce is its dual-sided model. They sell to providers and payers (B2B) while managing patient data (B2C). This creates a sticky ecosystem: once a hospital system integrates Adherium's remote monitoring into their workflow, switching costs are astronomical. The 22% direct traffic share confirms this—existing clients bookmark and return, not new prospects.
The leadership team is lean and experienced. CEO Paul Mastoridis anchors the ship with a background in medical devices. The VP of Product (Stephen Mordue) and Head of Software (Zoe Park) suggest strong technical execution. With only 56 employees, each person likely manages significant scope—typical for a company that's found product-market fit but hasn't scaled headcount aggressively.
- Revenue-per-employee ratio: ~$252K (healthy for a hardware/software hybrid)
- Tech stack is conservative (jQuery, Bootstrap) suggesting stability over bleeding-edge innovation
- Traffic anomalies: 'imagionis.com' and 'chagpty' in keywords hint at SEO noise or brand confusion
- No funding data suggests bootstrapped or early-stage VC with minimal public disclosure
The Unsexy Winner
Adherium proves that in healthcare, boring infrastructure beats flashy marketing. They're not building for headlines—they're building for reimbursement codes and hospital CFOs.
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Adherium Limited is an international Respiratory eHealth company focused on patient adherence, remote monitoring & data management solutions for patients, payers & providers.
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About adherium.com
Adherium Limited is an international Respiratory eHealth company focused on patient adherence, remote monitoring & data management solutions for patients, payers & providers.
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adherium.com uses 4 technologies across their website including Google Analytics, Bootstrap, Slick, jQuery.
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Slick, jQuery
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adherium.com receives approximately 2.1K monthly visitors and ranks #7,814,789 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:19 on the site.
The majority of adherium.com's traffic comes from undefined, .
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