While most DTC brands fight for consumer eyeballs, ADIberia quietly commands a $24M revenue stream selling wholesale hospitality supplies to professional kitchens. This isn't a trendy startup—it's a 172-employee infrastructure play serving the backbone of the food service industry.

"They don't sell dishes—they sell the infrastructure of hospitality. This is B2B commerce with real moats."

The tech stack reveals their priorities: jQuery and Bootstrap for stability, Tailwind for modern UI, and Cloudflare for performance. No bleeding-edge frameworks here—just reliable tools that keep a complex B2B catalog running. The absence of fancy headless CMS or React-heavy stacks suggests they prioritize function over flash, which aligns perfectly with their professional audience who just needs to reorder supplies efficiently.

• B2B-first model with high repeat purchase rates (evidenced by 44% direct traffic)
• Deep vertical integration in Spanish hospitality supply chain
• Efficient operations: $140K revenue per employee
• Missing growth opportunity: weak SEO for broader hospitality terms