adidas.co.uk
adidas.co.uk
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Adidas.co.uk: A Data Ghost in the Machine
How a global giant's UK site operates with minimal digital footprint but massive traffic
Adidas.co.uk is a digital ghost—a top-tier global brand operating with almost no visible tech stack, yet commanding nearly 10 million monthly visits. This isn't a failure; it's a calculated, enterprise-level strategy that reveals more about modern e-commerce than any flashy startup playbook ever could.
"Adidas.co.uk proves that in e-commerce, brand equity is the ultimate tech stack."
The SEO Paradox
Despite 49% of traffic coming from organic search, the site ranks for just 1,000+ keywords. The magic? Branded search dominance. 'Adidas' alone drives 3.5M monthly searches, while 'addidas'—a common misspelling—captures another 293K. This isn't SEO strategy; it's brand gravity. The site doesn't need to fight for keywords when the brand itself is the destination.
The Trustpilot Disconnect
Here's the provocation: a 1.2/5 rating from 2,600 reviews. For any other brand, this would be a crisis. For Adidas? It's noise. The data tells a different story: 43% direct traffic means customers type 'adidas.co.uk' directly into their browser. They aren't researching reviews; they're buying a brand they already trust. The low rating likely reflects delivery issues, not product quality—a logistical problem, not a brand problem.
The most telling data point? Zero detected technologies. No visible Shopify, Salesforce, or custom CMS flags. This isn't a lack of tech—it's enterprise-grade obfuscation. Adidas likely uses a headless architecture or custom-built platform that's intentionally stealth. While startups brag about their tech stack, Adidas hides theirs, treating it as a competitive moat, not a marketing feature.
- Traffic concentration: 85.2% from 'undefined' country (likely UK, but obscured for competitive reasons)
- Backlink authority: 630K backlinks from a domain that barely shows its tech stack
- Brand over optimization: Misspelled 'addidas' drives 300K searches monthly—pure brand power
The Invisible Giant
Adidas.co.uk doesn't need to shout. It just needs to exist.
How much traffic does Adidas get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Who competes with Adidas?
Device Distribution
What keywords does Adidas rank for?
5 keywordsWhat is Adidas's revenue?
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What do customers think of Adidas?
adidas United Kingdom
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Reviews (20)
Told me I won a raffle then two days later told me it was an error!
Entered the draw for a limited edition Xbox Minecraft controller. Received a notification to say I had won one of 5 controllers. Didn't hear anything else. Tried to contact to see what was happening. Said they were looking into it. Just recieved a notification two days later to say sorry I didn't win. Got back in touch said it was an error and that was it. Nothing else. Unfortunately id already told my disabled child I had won him a controller now I have to explain that Adidas are liers
Unreliable
Raised multiple orders for trainers, the delivery date shown to you is wrong. The site showed three day delivery and then didn't move after 10 days and was cancelled down. I raised a new order for different shoes after this, which showed the same, I complained and asked if there was a delay could they let me know as I would order other shoes, I was told to wait 14 days to let them check stock before shipments which is not mentioned. They said they would send me an email update which never happened. Another ten days pass and this is cancelled too. The live chat is unhelpful and copy & pasted scripts which do little to help. Poor customer service.
Awful delivery and poor customer Service -2 out of what should be a 5 star review
Awful delivery and customer Service - to have a delivery arrive in a wet, opened box, I initially rejected the order and complained to Adidas. They advised me to call the courier and accept the order, highlighting that they would resolve the issue with an exchange. Only to be asked to return the item to the ware house and wait for a refund to be able to re order my item if it is still available in stock. A wasted day being home to accept a delivery, 2+ hours wasted on live chat and calls with friendly but useless customer service agents that are not able to do anything without a manager, not being able to transfer calls - resorting to the same solution - "email us" Customers do not want to waste their time trying to resolve mistakes you make Adidas. We are paying customers and do not work for you. Great brand, good products - absolutely disgusting and terrible service. Drop Evri as a delivery partner, there is a reason why they are "cheap" and have unskilled delivery contractors delivering items in 15 year old Nissan Micra's
Terrible
I bought some Wonder Mauve women’s campus 00s shoes, It came rattling around in a shrivelled up box, when I opened the box they were the wrong colour, they were grey instead of pink, this was an issue as the grey version of the campus 00s was £50 pound compared to the pink ones I bought for £90, so I was overcharged. When I put them on they were massive on me, I bought a size 6, which is what my usual size is in any other shoe, and I thought it would be okay considering their website states that it is true to size, overall horrible, never again.
Shocking
Shocking. Purchased on 23rd December and they cancelled on 31st December. Spoke with customer service that could have been AI for the explanations in a 2nd language that they gave. Have worn Adidas shoes for 40 years and will never ever purchase them again. Corporate money making sh*te
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About adidas.co.uk
Company Overview
Traffic & Audience
adidas.co.uk receives approximately 9.7M monthly visitors and ranks #5,118 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 3:00 on the site.
The majority of adidas.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about adidas.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit adidas.co.uk directly at https://adidas.co.uk.