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adimo.co
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Adimo: The Invisible Shopping Engine
How a 45-person UK startup powers $5.2M in commerce from the shadows
Adimo isn't trying to build a brand you'll recognize—it's building the infrastructure you'll unknowingly use. While you search for 'ponds makeup remover,' this London-based startup is quietly facilitating the transaction, turning 32,000 monthly visitors into revenue without a single flashy product page.
"Adimo doesn't sell products; it sells the moment of purchase decision."
The 'Where to Buy' Gold Rush
Their keyword strategy reveals their genius: they own the critical purchase intent queries. With 20,060 monthly searches for 'where to buy' and related terms, Adimo captures consumers at the exact moment of intent. This isn't brand building—it's intent arbitrage. They've positioned themselves as the bridge between discovery and purchase, monetizing the friction between 'I want this' and 'where do I get it.'
The Invisible Middleman
With 40% direct traffic and 37% organic search, Adimo has built a moat of trust without ever needing to be a household name. Their traffic distribution suggests they're a destination for repeat users—likely B2B partners or savvy shoppers who know Adimo as the fastest path to purchase. The 35,964 backlinks aren't from press releases; they're from brands and retailers who've integrated Adimo's solution and link back as part of their tech stack.
The team structure tells the story: a COO, Head of Research, Head of Marketing, VP of Business Development, and Head of Operations. This isn't a product-led startup—it's a partnership-led machine. They're not building for consumers; they're building for brands who need to bridge the gap between marketing spend and actual sales.
- Revenue model: Likely takes a commission on transactions they facilitate through their 'where to buy' solutions
- Market position: Solving the 'last mile' of digital marketing attribution for CPG brands
- Growth signal: 7.23M in funding for a 45-person team indicates capital efficiency and clear ROI
The B2B2C Playbook Done Right
Adimo proves that in e-commerce, infrastructure beats attention. They're not chasing your eyeballs—they're capturing your wallet at the exact moment of intent, and charging brands for the privilege of being the bridge.
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About adimo.co
Company Overview
Traffic & Audience
adimo.co receives approximately 32.4K monthly visitors and ranks #996,176 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:56 on the site.
The majority of adimo.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about adimo.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit adimo.co directly at https://adimo.co.