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AdInMo: The AI That Monetizes Every Pixel
How 20 people are building a $3.5M AI engine for seamless in-game ads
The gaming industry has a dirty secret: intrusive ads kill retention. AdInMo's bet is that AI can monetize 100% of gameplay without a single interrupting banner. With a lean team of 20 and $3.5M in revenue, they're proving that seamless monetization isn't just possible—it's profitable.
"In-game placement. Automated monetization. Zero configuration. That's not a promise—it's an engineering philosophy."
The Lean Operator's Edge
AdInMo's 20-person team isn't just small—it's strategically calibrated. With a $3.5M revenue footprint, that's $175K per employee, a ratio that suggests either extreme efficiency or a product that sells itself. The leadership team is heavy on product and data science (Richard Brindley and Samuel Siqueira), signaling that AI isn't a buzzword here—it's the core IP.
The Traffic Paradox
Despite modest monthly visits (2,630), AdInMo's traffic composition is telling: 42% organic and 37% direct. This isn't a brand built on paid ads—it's one built on developer word-of-mouth and technical credibility. The fact that 'adinmo' and 'adinmo logo' are top search terms suggests a brand that's becoming synonymous with in-game monetization itself.
What's most revealing is the keyword strategy. They're not competing on generic terms like 'mobile ads'—they own 'app-ads.txt' and 'adinplay' searches. This is a company playing a long game: building infrastructure-level credibility in a space dominated by giants like Unity Ads and Google AdMob. Their GitHub presence with a Unity plugin shows they're meeting developers exactly where they build.
- AI-powered placement: Not just programmatic, but agentic monetization that adapts to gameplay context
- Zero configuration: A stark contrast to the complex dashboards of traditional ad networks
- 100% gameplay monetization: The holy grail—ads that feel like part of the game, not interruptions to it
The Quiet Giant in In-Game Monetization
AdInMo isn't trying to outspend the giants—it's out-engineering them. For founders and investors, the lesson is clear: in a market obsessed with scale, there's massive value in building a better, smarter, more integrated product. The question isn't whether in-game ads will dominate mobile gaming—it's whether AdInMo's AI-first approach will become the standard.
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AdInMo - AI-Powered In-Game Monetization for Unity
Monetize 100% of gameplay with zero interruption. Agentic monetization powered by AI for smarter, seamless, player-first revenue.
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About adinmo.com
Monetize 100% of gameplay with zero interruption. Agentic monetization powered by AI for smarter, seamless, player-first revenue.
Company Overview
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Technology Stack
adinmo.com uses 8 technologies across their website including Font Awesome, Amazon Web Services, AWS CloudFront, HubSpot, and more.
Fonts
Font Awesome
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
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Analytics & Marketing
Snitcher
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
adinmo.com receives approximately 2.6K monthly visitors and ranks #6,300,063 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:15 on the site.
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