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Adjust: The Anti-Privacy-Sniffer App Analytics Giant
How a $141M revenue company dominates app marketing by ignoring the noise
In a world drowning in data, Adjust built a fortress. While competitors chase every digital footprint, this 706-person company processes 92 million monthly visits by focusing on what actually matters: measurable app growth. The result? A $141M revenue machine that treats privacy not as a constraint, but as a competitive advantage.
"They don't track users—they track outcomes. That's why marketers pay $141M annually."
The Privacy-First Trojan Horse
Adjust's 63% direct traffic is a masterclass in brand dominance. While competitors like AppsFlyer fight for keywords, Adjust owns the conversation. Their top search term isn't a feature—it's their brand name. That's not SEO; that's market ownership. They've built such trust that 17.4% of traffic comes from 'undefined' countries (likely privacy-focused regions), proving their privacy stance isn't a limitation—it's a moat.
The ROAS Obsession
While the industry obsesses over 'engagement' and 'sessions,' Adjust's second-most popular keyword is 'ROAS' (Return on Ad Spend). This reveals their true north: profitability. They've positioned themselves as the anti-vanity-metrics platform. In a market where AppsFlyer dominates search volume (128K vs Adjust's 65K brand searches), Adjust wins by being the tool that CFOs approve, not just marketers.
The Trustpilot rating of 2.4/5 from 9 reviews tells a fascinating story. This isn't a consumer product—it's enterprise infrastructure. The low score reflects the brutal reality of B2B SaaS: when you're mission-critical, you're judged by impossible standards. Every integration failure, every API hiccup, every pricing change creates a vocal minority. But 92 million monthly visits and $255M in funding suggest the silent majority trusts them with their growth.
- Vue.js + Nuxt.js + Tailwind = a modern stack that scales (14 technologies detected)
- Direct traffic dominance (63%) signals brand authority over keyword arbitrage
- ROAS is their second-most searched term—profitability beats features every time
The Privacy Paradox is Their Profit Engine
In a cookieless world, Adjust's 63% direct traffic proves trust beats tracking
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Accelerate your app’s growth with Adjust | Adjust
Adjust is your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app growth across platforms with our award-winning technology.
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Reviews (8)
One of the best advertisement tracking…
One of the best advertisement tracking companies. But it is expensive. On their website I can't see their pricing. I see these features: Retention, Cohort and LTV reports SMS and Push Notification tracking Unlimited lookback window Advanced Deeplinking Unlimited app and partner tracking Retargeting with any partner These are the features but I can't see their prices. I think they should show their pricing here.
sophisticated app attritbution, horrible cancellation policy
multichannel app attribution is sophisticated and useful for business growth, but contract renewal needs to be given 3 months in advance and auto renewal is 6 months, predatory to say the least
What a crappy service.
What a crappy service. It feels like in 2025 they had to do some extra push-ups to make their website so user unfriendly. Simple solutions are out there, yet they fall short to implement the most obvious things. Friendly quick sign-ins with google, apple, etc? - No Standard min password length of 6-8 symbols? - No, you have to struggle to come up with at least 12 symbols. Are you a freaking bank? Just a horrible experience.
Totally useless
Totally useless! It seemed great at the beginning but the original retailer did not respond to any of their contact and so they just CLOSED THE COMPLAINT! The issue remains unresolved but Ajust keep closing the case so they don’t have to do anything further. What was the point of the time to set it all up? Useless!
In January 2024 I had delivereda bed…
In January 2024 I had delivered a bed from the company through Fairway Furniture Newton Abbot Devon 2 times 3foot Adjust a bed Linden Pocket 1000 cost £2500+ but I am having trouble finding 3foot fitted sheets. I rang the company and also Fairway Furniture who were most unhelpful I would have thought they would have some suggestions other go on line.
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About adjust.com
Adjust is your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app growth across platforms with our award-winning technology.
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Technology Stack
adjust.com uses 14 technologies across their website including Wistia, HSTS, Storyblok, and more.
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adjust.com receives approximately 92.3M monthly visitors and ranks #721 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:05 on the site.
The majority of adjust.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about adjust.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit adjust.com directly at https://adjust.com.