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adminis.co.nz
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adminis.co.nz

13 technologies
VerifiedGrowingVisit3.7K/mo$15M10613 Tech1 Leads
Deep Dive

Adminis: The Wealth OS for Institutions

A $14.8M revenue platform solving the fragmented data problem for high-net-worth clients.

In a world drowning in fragmented financial data, Adminis isn't just another dashboard—it’s the central nervous system for institutional wealth. While most fintechs chase retail, Adminis is quietly building the infrastructure that private banks and fund managers actually need to survive.

$14.8M
Annual Revenue
106
Employees
3,663
Monthly Visits
50%
Direct Traffic

"Adminis isn't selling software; they're selling clarity. In the opaque world of multi-asset portfolios, visibility is the ultimate competitive advantage."

The Niche Play

Unlike generic analytics tools, Adminis targets the high-stakes end of the market: private banks, large fund managers, and high-net-worth advisers. Their $14.8M revenue on just 106 employees suggests a high-value, low-churn B2B model. They aren't fighting for consumer attention; they are the invisible engine behind institutional decisions.

The Data Paradox

The raw data reveals a fascinating contradiction. Despite being a modern analytics platform, their traffic profile is heavily skewed toward direct (50%) and generic brand searches. This signals a mature client base that bookmarks the login page rather than browsing the open web. They don't need SEO volume; they need utility for the users already inside the walled garden.

The tech stack—jQuery, Tailwind, Bootstrap—suggests a pragmatic approach. They aren't chasing the latest JavaScript frameworks for vanity; they are building stable, performant tools that work. The presence of 'Priority Hints' and 'Lazy Loading' shows a deep obsession with performance, critical for rendering complex financial dashboards in real-time.

  • The 'InvestNow' Keyword Overlap: Ranking for 'investnow' (7,480 volume) suggests a strategic partnership or competitive positioning in the NZ wealth management space.
  • The CTO Duality: Having two CTOs (Nick Willis and Ben Amor) indicates a split between product engineering and technical infrastructure—a sign of scaling maturity.
  • The 'Undefined' Traffic: 80% of traffic coming from 'undefined' geos suggests heavy VPN usage (common in finance) or tracking limitations, reinforcing the enterprise nature of their user base.
No vanity metrics or flashy consumer marketing
Consolidated multi-currency asset views
No reliance on organic search volume
Deep analytics for decision-making
No complex, bleeding-edge tech stack
Stable, high-performance infrastructure

The Verdict: The Boring Billion-Dollar Opportunity

Adminis proves that in B2B Fintech, solving the unsexy data fragmentation problem for institutions is more valuable than chasing retail hype.

What tech stack does Adminis use?

18 detected
Security1
Analytics & Marketing1
Web Standards2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics5
G
Google Analytics
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics

How much traffic does Adminis get?

Traffic & Engagement

3.7K
Monthly Visits
2.2
Pages/Visit
0:16
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend+25%
2.9K
Oct 2025
Oct
2.0K
Nov 2025
Nov
3.7K
Dec 2025
Dec

Traffic Sources

Search
30%
Direct
50%
Social
8%
Referrals
9%
Email
0%
Paid
2%

Where is Adminis's audience located?

🌍80.4%
🌍10.6%
🌍9.0%

What keywords does Adminis rank for?

5 keywords
1adminis760 vol$0.36
2adminis.320 vol
3investnow7.5K vol$2.32
4admini1.3K vol$0.17
5pie funds630 vol$1.36

How is Adminis's SEO?

Open Graph Image

OG Image preview
og:image

http://static1.squarespace.com/static/5c915a3b94d71acd181a05fe/t/5d76cb875790680fa74137a3/1721685878137/adminis-icon.jpg?format=1500w

Meta Tags

title7 chars

Adminis

description292 chars

One consolidated picture of all your assets, across all portfolios, in multiple currencies. With easy-to-use analytics and reporting, our platform empowers better decision-making for a range of clients, whether you are a private bank, large fund manager, wealth adviser, or high net worth.

og:description

One consolidated picture of all your assets, across all portfolios, in multiple currencies. With easy-to-use analytics and reporting, our platform empowers better decision-making for a range of clients, whether you are a private bank, large fund manager, wealth adviser, or high net worth.

languageEN-US

H1 Tags

h1One complete picture of your wealth
h1Let’s chat

Schema Types

WebSiteOrganizationLocalBusiness

Who works at Adminis?

Loading leads...

What do customers think of Adminis?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Adminis

What is Adminis's Revenue?
Adminis generates approximately $15M in annual revenue. With 106 employees, that's $140,000 per employee.
What does Adminis do?
One consolidated picture of all your assets, across all portfolios, in multiple currencies. With easy-to-use analytics and reporting, our platform empowers better decision-making for a range of clients, whether you are a private bank, large fund manager, wealth adviser, or high net worth.
How fast is Adminis growing?
Adminis employee count has changed by 31% year over year.
What technologies does Adminis use?
Adminis uses 13 technologies across their website including Fonts, Security, CMS. Key technologies include Adobe Fonts, Google Fonts, HSTS, Squarespace.
Who are Adminis's competitors?
Adminis's main competitors include Mersive, Quantum Metric, Intellectyx, GitPrime, Aunalytics. These companies operate in similar markets and compete for the same customer base.

Export Data

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What are Adminis's key pages?

Export adminis.co.nz Data

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Raw JSON Data

Click "Show" to view the raw API response data

About adminis.co.nz

One consolidated picture of all your assets, across all portfolios, in multiple currencies. With easy-to-use analytics and reporting, our platform empowers better decision-making for a range of clients, whether you are a private bank, large fund manager, wealth adviser, or high net worth.

Company Overview

adminis.co.nz
Website
#4,279,436
Global Rank
3.7K
Monthly Visitors
13
Technologies
1+
Employees

adminis.co.nz Social Media

Technology Stack

adminis.co.nz uses 13 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.

Fonts

Adobe Fonts, Google Fonts

Security

HSTS

CMS

Squarespace

Analytics & Marketing

Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, RSS

Traffic & Audience

3.7K
Monthly Visits
38%
Bounce Rate
2.2
Pages/Visit
0:16
Avg. Duration

adminis.co.nz receives approximately 3.7K monthly visitors and ranks #4,279,436 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:16 on the site.

The majority of adminis.co.nz's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is adminis.co.nz?
One consolidated picture of all your assets, across all portfolios, in multiple currencies. With easy-to-use analytics and reporting, our platform empowers better decision-making for a range of clients, whether you are a private bank, large fund manager, wealth adviser, or high net worth.
What technologies does adminis.co.nz use?
adminis.co.nz uses 13 technologies including Adobe Fonts, Google Fonts, HSTS, and 7 more. View the full tech stack analysis above.
How do I contact adminis.co.nz?
You can contact adminis.co.nz via email at [email protected] or through their contact page.
What are adminis.co.nz's social media accounts?
adminis.co.nz is active on linkedin. You can find links to all their social media profiles in the social section above.
Is adminis.co.nz hiring?
Check adminis.co.nz's careers page for current job openings and opportunities. The company has 1+ known employees.
How popular is adminis.co.nz?
adminis.co.nz receives approximately 3.7K monthly visitors and ranks #4,279,436 globally. Traffic is growing by 85.7% month-over-month.

Related Searches

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This page provides publicly available information about adminis.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit adminis.co.nz directly at https://adminis.co.nz.