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ADPList: The 10x Growth Engine of Free Mentorship
How a free platform scaled to 3.5k employees and $1.2B revenue disrupting the $150B+ career coaching market
While most career platforms gatekeep expertise behind paywalls, ADPList is democratizing mentorship at scale—processing 425,000 monthly visits from professionals seeking guidance from the world's top mentors. This isn't just another job board; it's a human capital infrastructure play that's quietly becoming the operating system for career transitions.
"The most valuable career currency isn't money—it's access. ADPList is printing it for free."
The Network Effect Flywheel
ADPList's genius is its dual-sided marketplace: mentors get brand visibility and potential talent pipelines, while mentees get free access to experts at top companies. With 3,478 mentors spanning AI, UX, product, and engineering, they've built a network that compounds daily. The 57% direct traffic share proves they've become a destination, not just a tool—users aren't discovering ADPList; they're returning to it.
The Growth Paradox
Here's the counterintuitive metric: 31% organic search traffic with 'adp login' generating 289K monthly searches. This reveals ADPList isn't just a discovery platform—it's becoming a daily habit. The 2.6/5 Trustpilot rating from only 5 reviews suggests a quality gap that could threaten retention, but the revenue scale ($1.18B) indicates they've found monetization pathways beyond the core mentorship model.
The platform's tech stack—built on Next.js, AWS, and PWA capabilities—signals serious engineering investment. With Tailwind CSS and Bootstrap, they're prioritizing rapid iteration over custom design, which aligns with their growth-at-all-costs mentality. The 3,478 employee count is staggering for a 'free' platform, suggesting monetization through enterprise partnerships, data analytics, or premium services for companies seeking talent pipelines.
- Dual-sided marketplace with zero friction for mentees
- Enterprise-grade infrastructure supporting 425K monthly active users
- Strategic focus on high-demand domains: AI, UX, product, and engineering
- Direct traffic dominance (57%) indicates strong brand equity
- Potential quality-control issues evidenced by low Trustpilot scores
ADPList is building the LinkedIn of mentorship
While LinkedIn monetizes connections, ADPList monetizes career velocity. The question isn't whether free mentorship scales—it's whether they can maintain quality while growing 3,500 employees strong. For founders and investors, this is a masterclass in network effects. For product people, it's a reminder: remove friction, add value, and let the flywheel spin.
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ADPList: Learn from the world's best mentors for free
ADPList is the leading free-to-use mentorship platform with mentors in AI, UI/UX design, product management, software development and marketing. Learn portfolio review, resume review, interview preparation and more.
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Reviews (5)
Could be improved
It's a wonderful organization for mentors and mentees. However, getting support from the organization can take weeks. Email support generally doesn't answer. Chat is fine for anything uncomplicated. Also, mentees don't have assurances when mentors don't show up. There don't seem to be any consequences either way. If ADPList increases organizational support and responsibility they could be great.
Don't even bother yourself with this…
Don't even bother yourself with this website. I booked with so many mentors and they all even showed up to the meeting, wait of my time.
New mentor on ADPlist
As a new mentor on ADPlist, I had high hopes but encountered several significant issues that I feel other mentors should be aware of. The most troubling issue is the lack of transparency around AI recording and call summaries. The platform implemented this feature without proper warning to users, and many mentors (myself included) discovered that calls were being recorded and processed by AI without explicit consent. Even more concerning, the feature remains enabled for mentors who have explicitly opted out. This raises serious questions about compliance and ethics. The user interface suffers from numerous usability problems that make the platform frustrating to navigate. Additionally, there are profile fields (like gender information) that don't appear anywhere visible to mentees, making you wonder how this data is actually being used if it's not helping mentees find appropriate mentors. The initial completely free model has created problematic dynamics in the tech workers community, as it contributed to the concerning trend of commoditizing expertise - sending the message that companies shouldn't invest in employee development when free mentorship is available elsewhere. While paid options now exist, they're not accessible to most mentors, and new mentors receive no recognition for experience gained elsewhere. The entire platform appears to be inspired by the Silicon Valley "move fast, break things" mentality (with it being explicitly mentioned as a principle guiding the company). This approach can only lead to disaster, not just in software development generally (as we've unfortunately seen too often), but especially when applied to the deeply personal concept of one-on-one mentorship and relationship building. These relationships require trust, care, and thoughtful consideration, not rushed implementations and privacy violations. I'm hoping for a different platform developed by more thoughtful people to eventually substitute this one. The professional development community deserves better.
mentors don't show up, wasted time
Very Good UI/UX, but the mentors don't show up and actually, it's just a waste of time.
SCAM
A disappointing organisation that doesn't have the interpersonal skills to manage Mentors that never show up. At the ned of the day, they would still support Mentors rather than mentees, ignoring their misconduct and not caring about the impact it has on a mentee, a person who needs the support here. Also, the booking calendar is limited to one session, you don't get a response from a mentor and then have to wait till the end of the session to book another session, which is a shame.
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About adplist.org
ADPList is the leading free-to-use mentorship platform with mentors in AI, UI/UX design, product management, software development and marketing. Learn portfolio review, resume review, interview preparation and more.
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Technology Stack
adplist.org uses 13 technologies across their website including Sentry, Amazon Web Services, AWS CloudFront, Intercom, and more.
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Customer Support
Intercom
Web Standards
Twitter Cards, PWA
Build Tools
Vite
UI Libraries
shadcn/ui, Radix UI
Traffic & Audience
adplist.org receives approximately 425.1K monthly visitors and ranks #89,623 globally. The website has a bounce rate of 32% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 2:37 on the site.
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