adsupply.com
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AdSupply: The Unsung Hero of Ad Tech?
How a 38-person team is quietly generating $4.3M by balancing expression and monetization.
In a world dominated by ad tech behemoths, AdSupply is playing a different game. They've built a decade-long business on a simple premise: great technology doesn't need to be big tech.
"AdSupply proves that in ad tech, efficiency beats scale every time."
The Efficiency Playbook
With just 38 employees generating $4.3M in revenue, AdSupply operates at a staggering $113k revenue per employee. This isn't a growth-at-all-costs startup; it's a precision-engineered machine. Their 45% organic traffic suggests a strong brand and SEO moat, reducing customer acquisition costs significantly.
The Quiet Acquisition Strategy
The data reveals a fascinating traffic profile. Direct traffic accounts for 36% of visits—far above typical SaaS benchmarks. This signals high brand recall and a loyal user base returning to the platform. When users type 'adsupply.com' directly, you know you've built something sticky.
Their tech stack is pragmatic, not trendy. jQuery and Bootstrap might raise eyebrows among purists, but they work. This is a team focused on solving publisher monetization problems, not chasing the latest framework hype. The presence of PWA hints at a focus on accessibility and performance.
- Lean Team, High Impact: 38 people driving $4.3M in revenue.
- Brand-Led Growth: 36% direct traffic indicates strong market presence.
- Niche Dominance: Targets the Arts & Entertainment vertical with precision.
The Real Metric is Survival
AdSupply isn't just surviving; they've mastered the art of staying relevant in a cutthroat industry without losing their soul.
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Ad Network & Exchange - Great Tech, Not Big Tech
AdSupply's technology balances expression & monetization, with over a decade of experience proving great tech doesn’t need to be big tech.
Ad Network & Ad Exchange - Great Tech Not Big Tech - AdSupply
AdSupply is your digital ad platform partner. We balance expression & monetization, with over a decade of experience proving great tech doesn’t need to be Big Tech.
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About adsupply.com
AdSupply's technology balances expression & monetization, with over a decade of experience proving great tech doesn’t need to be big tech.
Company Overview
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Technology Stack
adsupply.com uses 16 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
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PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
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Traffic & Audience
adsupply.com receives approximately 8.7K monthly visitors. The website has a bounce rate of 42% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:03 on the site.
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