advantasure.com
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Advantasure: The Invisible Giant of Health Tech
A $78M revenue engine powering Premera's backend—without anyone noticing
While health tech startups chase headlines, Advantasure quietly processes millions of Medicare transactions. This isn't a consumer brand—it's the infrastructure behind Premera Blue Cross's digital front door.
"Advantasure isn't selling to consumers—it's the invisible plumbing keeping Premera's digital claims engine running."
The Hidden User Base
Despite only 1,770 monthly visits, Advantasure commands 100% of its traffic from the US. The real users aren't browsing their site—they're logging into Premera's portals, unaware that Advantasure's backend handles their Medicare Advantage enrollment. This B2B2C model means they own zero brand recognition but capture massive transaction volume.
The Premera Dependency
The keyword data reveals everything: 'Premera login' (4,140 monthly searches) and 'Premera Blue Cross login' (2,980) dominate their traffic. Advantasure isn't a standalone platform—it's a white-label engine powering Premera's Medicare Advantage plans. This dependency is both their moat and their vulnerability: one partnership loss would crater their metrics overnight.
- Built for enterprise scale: 434 employees serving a $78M revenue business
- Healthcare compliance-first: Medicare Advantage requires CMS-certified tech
- White-label DNA: No consumer brand, pure backend infrastructure
- Legacy stack: jQuery + Bootstrap signals established enterprise tech
The leadership team reveals their operational focus: COO Robert Hillman, Directors of Medicare Operations, Client Relations, and Healthplan. This isn't a growth-stage startup—it's a mature healthcare services business. Their tech stack (jQuery, Bootstrap, Google Analytics) confirms they're optimizing for reliability over innovation. For investors, this is a cash-flow play, not a growth story.
The Ultimate B2B2C Sleeper
Advantasure proves that in healthcare, infrastructure wins even when consumers never know your name. They're not building a brand—they're building a dependency.
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Home page | UST Healthproof
Home Page - UST HealthProof
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About advantasure.com
Home Page - UST HealthProof
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Technology Stack
advantasure.com uses 16 technologies across their website including Font Awesome, cdnjs, unpkg, Cloudflare, and more.
Fonts
Font Awesome
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
advantasure.com receives approximately 1.8K monthly visitors and ranks #8,579,985 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:33 on the site.
The majority of advantasure.com's traffic comes from .
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This page provides publicly available information about advantasure.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit advantasure.com directly at https://advantasure.com.