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Advertima: The 2-Person Retail Media Disruptor
How a tiny team is digitizing in-store shopping for giants like Carrefour and Metro
While retail media networks explode online, Advertima is making a bold bet: the real money is in digitizing the physical aisle. With just 2 employees, they're turning brick-and-mortar stores into data-rich advertising goldmines using computer vision.
"Advertima isn't building another analytics tool—they're building the nervous system for physical retail media."
The Skeleton Crew Revolution
Here's what's wild: Advertima's entire operation runs on just 2 people, yet they're competing for attention alongside billion-dollar adtech platforms. This isn't a bootstrapped garage project though—they're embedded with heavyweights like Carrefour and Metro, proving that in retail tech, leverage beats headcount. Their founding team reads like a retail tech Swiss Army knife: Iman Nahvi (CEO), Mario Siano (Marketing), Amir Nahvi (Hardware), Theo Schilter (CPTO), and Nicolas Jedlicka (Software Architect). This is a technical-first team solving a physical-world problem with pure software moxie.
The Traffic Paradox
With only 6,079 monthly visits, Advertima's traffic numbers won't turn heads. But look closer: 45% organic search and 35% direct traffic means they're not playing the volume game. They're playing the enterprise conversion game. When your top keyword is 'hyper media advertima rta metro dubai' (110 searches/month), you're not casting a wide net—you're landing whale clients. The 270 monthly searches for just 'advertima' suggest a small but obsessed audience that knows exactly what they want.
The tech stack tells a story of efficiency and performance: jQuery for legacy reliability, GSAP for smooth visualizations, Tailwind and Bootstrap for rapid UI deployment, and Cloudflare for global edge performance. This isn't a bloated martech stack—it's lean, mean, and built to ship.
- Computer vision digitizes shoppers in real-time (not just cameras watching)
- Converts existing store infrastructure into a media network (no new hardware hell)
- Targets actual in-store behavior, not online cookies or guesswork
- Claims to solve the 'attribution gap' between digital ads and physical purchases
The Silent Giant Strategy
Advertima is playing chess, not checkers. While everyone chases ARR growth and viral loops, they're embedding into the infrastructure of global retail. If in-store retail media becomes half of what online retail media is today, Advertima won't need traffic—they'll need a bigger team to handle the money.
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Advertima | In-store Retail Media Solutions | AI Technologies
Advertima’s Computer Vision digitises In-store shoppers and converts grocery stores into a profitable Retail Media Network
Advertima.com - English
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About advertima.com
Advertima’s Computer Vision digitises In-store shoppers and converts grocery stores into a profitable Retail Media Network
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Technology Stack
advertima.com uses 20 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Traffic & Audience
advertima.com receives approximately 6.1K monthly visitors and ranks #3,286,834 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:05 on the site.
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