advicefirst.co.nz
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AdviceFirst: The Quiet Giant of Kiwi Wealth
Why a $18.5M revenue financial advisor flies under the radar
In a market saturated with fintech hype, AdviceFirst operates like a stealth wealth manager. With $18.5M in revenue and 88 employees, they've built a financial fortress in New Zealand without the typical Silicon Valley noise.
"They're not chasing viral growth—they're building an institution."
The Kiwi Wealth Gap
AdviceFirst targets the underserved middle: everyday New Zealanders who need wealth management but can't afford private banks. Their 88 employees serve a market where 51% of traffic comes organically—people are actively searching for financial guidance, not being sold to. The 'advice first' keyword alone gets 130 monthly searches, showing intent-driven demand.
The Revenue Reality Check
Here's the provocative part: $18.5M revenue with 88 employees equals roughly $210K per employee. For financial services, that's lean—suggesting heavy reliance on commissions and fees rather than pure AUM. Their traffic is modest (2,401 monthly visits), but that's intentional. They're not a digital play; they're a relationship business that happens to have a website.
The tech stack reveals their priorities: jQuery, Bootstrap, and Google Analytics. No AI chatbots, no fancy fintech dashboards. They're building on proven foundations, not chasing shiny objects. Even their CMS appears to be a custom build—no WordPress, no Shopify, no shortcuts. This is a company that invests in people, not pixels.
- Revenue per employee: ~$210K (industry average is $150-250K)
- Organic search dominance: 51% of traffic, not paid ads
- Zero social media presence: No LinkedIn, no Twitter, no Instagram
- Bootstrap-era tech: Building for longevity, not trends
The Quiet Giant Strategy
AdviceFirst proves that in financial services, trust beats technology every time. Their $18.5M empire isn't built on clicks—it's built on conversations.
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Meta Tags
AdviceFirst - Empowering Your Financial Future
At AdviceFirst, we provide tailored financial advice for Kiwis, offering expertise in wealth management, insurance, and KiwiSaver. Start your journey toward financial success today
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About advicefirst.co.nz
At AdviceFirst, we provide tailored financial advice for Kiwis, offering expertise in wealth management, insurance, and KiwiSaver. Start your journey toward financial success today
Company Overview
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Technology Stack
advicefirst.co.nz uses 21 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
advicefirst.co.nz receives approximately 2.4K monthly visitors and ranks #6,570,392 globally. The website has a bounce rate of 32% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:36 on the site.
The majority of advicefirst.co.nz's traffic comes from .
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