aegisliving.com
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Aegis Living: The Silent Giant
How a $526M senior living operator quietly dominates with 1,393 employees
Aegis Living's website displays a simple 'Just a moment...' screen, yet behind it runs a $526M empire serving seniors. This isn't a tech startup—it's a senior living operator that has mastered the art of scale without the digital fanfare.
"Their website is a minimalist portal, but their operation is a massive, human-centric machine that moves quietly through the $400B senior care industry."
The Human Scale
With 1,393 employees and $526M in revenue, Aegis Living operates at a remarkable ~$378K revenue per employee. This isn't a tech company's efficiency ratio—it's the economics of physical care, where human touch is the product. Their 105M funding round suggests they're still expanding, likely acquiring or building new facilities rather than burning cash on digital marketing.
The Search Strategy
Their traffic tells a story of local intent over brand discovery. 62% comes from organic search, driven by hyper-local queries like 'aegis assisted living seattle wa' (490 monthly searches) and 'aegis west seattle wa' (120 searches). This isn't accidental—it's a deliberate strategy to capture families at the critical decision point, when they're searching for specific locations, not browsing brand sites.
The tech stack reveals their priorities: Tailwind CSS for rapid UI development, Cloudflare for security, and Cloudflare Turnstile for bot protection. No fancy analytics, no complex CMS—just a functional, secure front door. This suggests they're protecting their conversion funnel from scrapers and bots, a common issue in competitive local markets where lead generation is everything.
- Leadership team is deeply operational, not just strategic (CEO, CFO, Chief People Officer)
- Regional VP Sales role indicates a sales-driven, not marketing-driven, organization
- VP of Interior Architecture shows they understand physical experience trumps digital presence
- Single Trustpilot review (3.7/5) suggests they don't actively manage online reputation
The Anti-Tech Tech Playbook
Aegis Living proves that in service businesses, scale comes from operations, not algorithms. Their website is a simple portal to a complex human operation that moves billions in a sector where trust is the real currency.
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Reviews (1)
Aging is life!
I have worked at Aegis Living in Dana Point for almost two years now, and the work that we do is so enriching. The loving care that residents receive is unlike anything I've ever seen. The staff truly cares for each loved one as if they were their own. We truly are a family. I have learned so much about end of life care and the uplifting support that's needed to get through some of life's difficult moments.
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About aegisliving.com
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Technology Stack
aegisliving.com uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
Security
Cloudflare Turnstile
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
aegisliving.com receives approximately 20.6K monthly visitors and ranks #1,313,602 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:37 on the site.
The majority of aegisliving.com's traffic comes from undefined, undefined, .
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