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AeroFarms: The Vertical Farming Pioneer
A $15M revenue company with 153 employees tackling agriculture's biggest challenges
In the billion-dollar vertical farming race, AeroFarms isn't the biggest player—but it might be the smartest. With just 153 employees generating $15M in revenue, they're proving that controlled environment agriculture can be profitable when you focus on what actually grows.
"They're not trying to grow everything—they're perfecting microgreens, one nutrient-dense leaf at a time."
The Efficiency Play
AeroFarms operates with remarkable lean efficiency. At $15M revenue with 153 employees, they generate about $98K per employee—significantly higher than many tech companies. Their $85.8M funding suggests investors believe in their capital-light approach to vertical farming, focusing on high-margin microgreens rather than commodity crops.
The Traffic Paradox
Here's the anomaly: 42% direct traffic and 41% organic search for a company with only 16.8K monthly visits. This isn't mass-market appeal—it's targeted B2B and brand recognition. The top keyword 'aerofarms' gets 1,620 monthly searches, while 'spicy mix microgreens' (90 searches) reveals their product focus. They're not chasing SEO volume; they're converting serious buyers.
The leadership team tells the story: Molly Montgomery as Acting CEO, Roger Buelow as CTO, and Dane Almassy leading Sales & Customer Service. This isn't a founder-led cult of personality—it's a professional operation. Their tech stack (Swiper, Tailwind, Bootstrap) suggests a modern but pragmatic approach to digital presence, prioritizing functionality over flash.
- Microgreens specialization: High-margin, fast-growing crops with proven nutritional density
- Capital efficiency: $85.8M funding for a $15M revenue business shows disciplined scaling
- Targeted traffic: 42% direct traffic indicates strong brand recognition in B2B channels
- Professional team: Experienced operators over hype-driven founders
The Quiet Giant of Vertical Farming
While competitors chase scale, AeroFarms is building a sustainable business one microgreen at a time.
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AeroFarms - The Vertical Farming Company
AeroFarms is an award-winning vertical farming company solving agriculture's biggest challenges, specializing in nutrient-dense microgreens.
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About aerofarms.com
AeroFarms is an award-winning vertical farming company solving agriculture's biggest challenges, specializing in nutrient-dense microgreens.
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aerofarms.com uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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WordPress
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Traffic & Audience
aerofarms.com receives approximately 16.8K monthly visitors and ranks #1,636,165 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:15 on the site.
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